Among top trends coming out from the NATPE Conference that took place in Las Vegas last week is that marketers are realizing that content is a key feature that’s driving the marketplace. As agencies continue to struggle with reaching end users via ads on mobile phones, it’s the producers of content that are making the connection. Some say this is a result of the iPhone and iPod generation, however as we’ve tracked at Label Networks globally across 13-30- year-olds in North America, Japan, China, and Europe -and in some cases, for the past 8 years -there are more reasons for the changes in key features demanded.
Mobile Conference NATPE Indicates Demand for Content is Most Important; Label Networks Quantifies What Key Features Type of Content is Most Desired by 13- 25-year-olds
GenArt’s “The New Garde” Show Kicks-off LA Fashion Week in Downtown Los Angeleswith Jesse Kamm, JMARY, le sang des bete-3 New Innovative LA Designers Featuring Dresses, Vests, Denim, Shirts, Unique Jackets
GenArt traditionally starts off the LA Fashion Week events by hosting their show on the first Friday kick-off, usually choosing a fresh location that sets the mood of what to expect during the next week. On Friday night March 7th for their 5th Anniversary of the “The New Garde” show, GenArt had again chosen a surprising location -The Hotel Park Plaza in downtown Los Angeles.
Children of the Revolution: Bohemian-Rave Chic among Youth Markets Redefine Expectations for Back-to-School and Street Styles for Spring/Summer %u201809
While recent fashion runway shows illustrate S/S09 fashion as moving classic, even pin-up, youth culture street styles are moving in the opposite direction with mash-ups of bohemian chic, rave, synth-pop rock influences, developing an altogether original style.
Backpacks, Bags, Purse-New Key Finds in Styles Add to Unique Back-to-School or Back-to-Work Fall Looks
Whether you’re actually going back-to-school or not, Fall always brings a back-to-work feel, and with it, new trends in bags, purses, and backpacks. Label Networks’ carefully edited street style photos from North America, Europe, and Japan deliver the latest on what to expect and why.