Facebook is at its lowest level of popularity among youth culture today than at any other time in its history. What’s even more revealing however, are the growing percentages among younger demographics that are simply not interested in using Facebook at all. According to our latest round of consumer market intelligence from 2014, more than […]
Tag: Twitter
Snapchat Spat-Back Facebook’s $3 Billion Offer While Youth Markets Remain Key Asset
Facebook’s clearly losing its cool, and as we’ve revealed in our Fall Youth Culture Study 2013, there are other social networks that are taking over what was once considered insurmountable. With the recent news that Snapchat refused a $3 billion offer from Facebook, it’s making Facebook look even more like a MySpace. Even though Facebook […]
Twitter Takes Flight, Goes Public, and Effects On Youth Culture Markets
Twitter went public yesterday (TWTR), Wednesday, November 6, 2013, offering 70 million shares at a price of $26 per share raising the IPO value to $14.1 billion. (In comparison, Facebook’s IPO last year was $16 billion.) But today, Thursday, on its first day of trading on the New York Stock Exchange, the stock increased in […]
Instagram’s New Insta-Videos Could Boost Youth Culture Fashion Brand Marketing Capabilities
The latest announcement from Instagram, which was bought by Facebook last year for a cool $1 billion, is that it now has video capabilities. Instagram’s Co-Founder and CEO Kevin Systrom said that Instagram will now allow users to create 15-second videos that can also be shared. There will be 13 filters to start. Instagram, which […]
Twitter Music On the Horizon
After buying the music sourcing platform We Are Hunted last year, there has been ongoing speculation that Twitter was readying for something big. Now it appears, a new app called Twitter Music may be released as early as the end of this month, March, 2013. Twitter Music, like many other apps that sync like-minded friends […]
Summer Youth Culture Study 2012—“The Digital Lifestyle” Preps Brands with Fresh Insight on Changes in Social Network Patterns, Ad Preferences, Sponsorship Effectiveness, Technology, Cell Phones, Music Influences, More
Today’s youth culture is undoubtedly the most tech-savvy generation in the world–the results of growing-up in a constantly connected world. They are also the demographic that’s pushing change in social network patterns such as branching off from Facebook, to presenting new ideas in cell phone feature preferences, new advertising challenges, and unique sponsorship opportunities. Understanding […]
Top Social Network Attractions and Shifts in Youth Culture Preferences—Fresh Data from Label Networks’ Upcoming “Digital Lifestyle” Summer Youth Culture Study 2012
Label Networks’ Summer Youth Culture Study 2012 is well underway, revealing significant changes in youth culture patterns and preferences when it comes to social networks, new platforms, usage patterns, internet, cell phones, features, and video gaming habits. One of the most remarkable shifts in the last year and more specifically, the last 6 months, is the […]
Social Media and the Olympics: How the London Games Plans to Limit Facebook and Twitter Among Athletes To Selvedge Media and Sponsor Rights
Good luck with this idea, IOC. Recent announcements from the International Olympic Committee to try and limit athlete usage of Facebook and Twitter during the upcoming London Games so as not to impose on sponsors and media coverage rights will be about as challenging as running the 100 meter dash in 9 seconds flat. While […]
Youth Culture X Advertising: “What is it that Advertisers don’t understand when advertising to you about their products?”
One of the most powerful sections of our Youth Culture Studies in the past few years is the changing dynamics within the Advertising section based on 13-25-year-olds’ responses to what advertising means to them and what works and what doesn’t and why. As we’ve seen over the past 11 years at Label Networks, advertising methods […]