Tag: Volcom

Denim: The Size of Market, Which Youth Demographics Are Buying Most, Best Price Points, and Greatest Potential

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The recession has taken its toll on many fashion industries, particularly premium denim, however based on in-depth cross-tabs of our youth culture data, certain new markets reveal far more resiliency and growing at targeted price points.

Retail Round-up: Volcom, Macy’s Madonna Collection, Adidas, Swatch Report Increases, Whereas Other Teen Retailers Have Lower than Expected Sales

July same store sales flopped for many teen retailers, but there were some shining moments thanks to new collections, timing, and advertising campaigns.

What is your overall Favorite Brand of Clothing? -Youth Culture in North America Results Indicate Strong Shifts in Preferences. Here’s why.

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While knowing which brands are most preferred is of great importance, understanding why, and where the shifts have changed the most by demographics can be even more telling. LN forecasts for Summer Study 2010.

Highlights from Label Networks Presentation “Music and Action Sports Crossover–Connecting with Youth Culture”

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Just back from the YPulse Mashup Conference on Youth Marketing in San Francisco, we present you with highlights from our presentation sponsored by GroupY, utilizing our data, images, analysis, and forecasts.

Retail Round-up: Volcom Down 8% but Beats Expectations; Gap’s On the Rise and Here’s Why; H&M Proves New Strategies Work; Billabong Dips and Misses the Mark

More strategies than you can possibly imagine, indicating what works and what doesn’t when it comes to retail, fashion, action sports-inspired brands, and youth culture.

ASR Fashion Show Reveals Action Sports-Inspired Brands Bringing Back ’70s Proto-Punk, ’80’s Flashdance, and Early ’90’s Grunge

Acid wash denim, strategic rips, bright colors, florals, and off-the-shoulder silhouettes created a unique range of genres and styles indicating where things are headed for Fall 2010.

ASR/Class/Crossroads Trade Shows Prove 3 in 1 is WAY Better than None

One way to keep a rapidly morphing action sports industry “together” is to give each genre their own space. The results seem to be working. Here’s the scoop.

Marketing Through Music Report -As Music Festivals and Tours Get Underway for 2010, Label Networks Reveals Fresh Data on Youth Culture, Music Effectiveness, and Sponsorship Influences

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Quantifiably one of the most powerful tools to reach a new generation, effective marketing and sponsorship through music is still often overlooked by many brands. Here’s data on what works best and why.