On March 23, 2012, SkullCandy released their latest financials with some interesting results that also say a great deal about the designer headphone industry, where music’s headed in terms of listening devices, and the challenges the industry as a whole has in the coming year. First, SkullCandy increased net sales from $9.1 million in 2006 […]
In the past few years it seems we’ve been writing more and more about the sport of surfing and not necessarily because of its soulful nature and attraction among youth culture, but because of the complex business issues surrounding the industry. Now, hitting mainstream Los Angeles this week, a poignant article by Tibby Rothman was […]
Story and Photos by Kathleen Gasperini and Tom Wallace Agenda trade show, once known as the bastion of underground that usurped ASR back in the day, has been a fully-fledged fashion trade show in its own right now for years, but if ever there was a time that announced this, it was January 5-6, 2012 […]
T-shirts have never been more important in youth culture fashion, often creating entire brands through cool messages and graphics. Moving into plans for 2012, here’s a recap of where things stand
New finds at Agenda, plus a mix of classic older brands showcasing edgy-retro styles made for a unique mix that stoked buyers and attendees.
Boardshorts take on many roles when it comes to summer fashion, from surfing to eco-friendly associations, to beach and streetwear crossover, to neon geometrics and coastal heritage.
Recent mergers are another indicator of changes in action sports-inspired brands and industry.
To accurately quantify size of market requires data of youth that participate vs. those that don’t vs. those interested. Label Networks’ Fall Youth Culture Study includes fresh results for all action sports, plus shifts in programming preferences, viewing patterns, and crossover potential.