Tag: White

Shaun White and Elena Hight Win Halfpipe Titles at the 30th Burton U.S. Open

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Last weekend one of the most prestigious events in snowboarding, the Burton U.S. Open, took place at Stratton Mountain, VT.  Tight competition on well-planned courses and jumps, within several days of festivities, including a celebration of the event’s 30th anniversary, brought the snowboarding industry together for the wrap-up event of the season. In it’s 30th […]

Shaun White Grabs 5th Gold in SuperPipe at X Games with Perfect 100 Score Stomping a Back-to-Back Double McTwist 1260

Winter X Games Aspen 2012 - Men's Snowboard SuperPipe Final - January 29, 2012

The 11th Winter X Games came to a close on January 29, 2012 in Aspen, Colorado to huge fanfare as the top pro snowboarders in the world competed in the SuperPipe to a dramatic finish. Earlier during the Games, Olympic gold medalist Kelly Clark stomped the competition winning her 2nd gold in SuperPipe with an […]

Industry Round-up: Shaun White’s Home Line Collection Debuts at Target; Randy Hild Leaves Quiksilver

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On December 26, lucky Target shoppers could check-out Shaun White’s latest collab with the big-box retailer, his home collection, featuring bedding, lamps, curtains, storage shelves, a skate rack, and other dorm-room friendly collectibles like a piggy bank. This collaboration, designed with his brother Jesse, runs until June 2012 in stores and online with prices ranging […]

Why Get Sponsored When You’re Bigger Than Your Sponsors? Introducing the Shaun White Supply Co.

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Shaun White’s new gig with D6 Sports could trigger changes in action sports as he rolls out his own stuff (except for snowboards which Burton is probably stoked about).

Dramatic Clutch Run Boosts Shaun White to Gold in X Games Skateboard Vert

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Highlight of X Games 17 comes from a dramatic showdown during Skateboard Vert competition with Pierre-Luc Gagnon, Shaun White, and Bucky Lasek proving why
this sport is a favorite among youth culture.

Snowboard Slopestyle Added to 2014 Olympics in Sochi; Wakeboard and Roller Sports Under Consideration for 2020

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International Olympic Committee continues its attempt to attract youth culture with recent additions of new sports that are more relevant to today’s audiences.

Winter X Games 15 Sets Records; Shaun White Captures 4th Gold, Kelly Clark Stomps 1080 for Gold, and Torstein Horgmo Launching a Triple Corkscrew for Gold

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The X Games, a.k.a. the youth culture’s Alternative Olympics, set records all over the place, with 114,200 in attendance at Aspen, CO, record-breaking athletic feats, new event debuts, and heroes.

Snowboarding: Size of Market, Perceptions, and What It Will Take to Get the Next Generation Stoked to Ride

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Fresh data from our Fall Youth Culture Study 2010, combined with forecasts from previous Label Networks’ data provides insight into how this industry is taking shape and where market potential lies.

Winter’s Children–Featuring Vintage Snowboards, Naked Riders to Be Released by Powerhouse Books

Photographer and filmmaker Jim Mangan creates an exceptionally inspirational fine art book that captures the spirit of winter.