Photo from the California Surf Museum in Oceanside, CA.
Much is happening in action sports right now so we thought we’d do a couple of round-ups to get you up to speed on what’s going to be a hot, fast, summer for the industry.
Women in Surf
First since timing is essential, the WOW Exhibition (Women On Water) launches June 5th, Saturday, at the California Surf Musuem in Oceanside, CA, featuring an extradorinary display tracing the herstory of women in surfing from fashion, films, music, iconic surfers and waterwomen, and more. This will truly be a remarkable event on many levels, not only for it’s depth of information, but the inspiration it will inevitably provide for surf-inspired (and non-surf inspired) brands to take another look at one of the most important movements in sports. Definite attention will be on bathing suits and bikinis, and the evolution “from wool to wow.”
Here%uFFFDs an incredible video of surfing in the 1930%uFFFDs. Note the women surfers on giant boards wearing bathing caps and copping cool surf styles.
We’ll be there covering the event so stay tuned for a detailed story posting next week.
In other event/timely news is the upcoming Billabong Design for Humanity gala happening June 10, Thursday, at the Paramount Studios backlot. This massive fashion-music-art block party will feature two concert stages, DJ dance parties, a runway fashion show showcasing one of a kind Billabong bikinis, a custom art gallery in partnership with the Carmichael Gallery, live art installations, Hit Run live t-shirt screen printing, food trucks, a VIP street, and much more.
Legendary electroclash duo FISCHERSPOONER will be headlining the event, which is in its 4th year. Chi-town rapper Kid Sister who seamlessly fuses elements of electro pop, Hip-Hop, and ghetto house will also be taking the stage. DJ%uFFFDs Pase Rock, Classixx and Them Jeans will be providing jams throughout out the night.
100% of ticket sales and proceeds from art show and product collaboration auction sales are being donated to Invisible Children (www.invisiblechildren.com), an organization raising awareness and funds for families affected by the long-standing war in Uganda, Africa. Invisible Children rebuilds schools devastated by war, benefiting over 8,400 Ugandan youth in the areas of water and sanitation, books and equipment, refurbishment of structures, teacher support, and technology and power.
We%uFFFDll be covering this event also, so stay tuned for an update.
Stephanie Gilmore on the cover of TransWorld Surf–Photo by Peter Boskovich.
In magazine news and women in surf, TransWorld Surf has announced that for the 1st time in it’s 11-year history, its putting a female on the cover for their August issue: Stephanie Gilmore, 22-year-old Australian native and triple world champion on the Women’s ASP World Tour (2007, 2008, 2009).
While obviously this is a good thing, it’s unfortunate that it took so long for TransWorld Surf to give the covershot over to a female surfer. Of course the theme of the mag in August will be about women in surfing. (This should make Foam happy.)
The covershot was taken by legendary Australian surf photographer Peter “Bosko” Boskovich, in Pacific Palms, NSW, who photographed the cover shot about four hours north of Sydney, Australia. When asked by TransWorld Surf staff how it feels to nab the cover, Stephanie Gilmore replied, “Feels fabulous! It’s definitely something that every surfer has on his or her dream list wicked, thanks!”
According to TransWorld Surf’s managing editor, Casey Koteen, “This issue is more than just a superficial celebration of women’s surfing, it’s an authentic story told from the trenches of the action It scrutinizes some of the stereotypes of women’s surfing, the challenges, the newfound sexiness, and where it’s all headed in the future.”
Like maybe more female surfer cover shots on surf magazines.