Rocawear moves into Europe in a big way.
New moves by Iconix and VF Corp indicate that new target markets are in store for American brands seeking growth.
First, Iconix announced they will relaunch Rocawear (formed by Jay Z) across Europe, with a strong push with its denim selections for 13-30-year-olds.
Managing Director of Iconix Europe, Simon Brown stated, “Rocawear has a rich DNA within the celebrity and US markets, we have worked alongside our core licensees to utilize the key elements from the brand and gibe it a denim-based European twist. The new marketing campaign will also enhance the sales opportunities with the trade and consumers alike.”
Rocawear will be in a variety of locations, from department stores to independent retailers, as well as online in various locations throughout Europe in 2012.
VF Or Acquire a Joint Venture in India
Meanwhile, VF Corp has announced that they will acquire the full ownership of VF Arvind Brands Private Limited, a majority-owned joint venture between VF Mauritius and Arvind Limited which was formed in 2006 to market VF brands in India.
“Our business in India is strong, and now is the time to assume full ownership,” said Eric C. Wiseman, Chairman, President and CEO of VF Corporation.
“Anchored by our Lee(R) and Wrangler(R) brands, the Indian market will provide a robust platform for future growth in the Asia-Pacific region.”
Aidan O’Meara, President, VF Asia, noted: “VF is grateful for the contribution Arvind made to the development of a fast-growing and profitable business for our brands in India. VF and Arvind will continue to have a strong working relationship, now and in the future.”