Author: Nori Fumataki

X Games Wraps with Shaun White Capturing First 6-Peat in Snowboard History, Kelly Clark 3-Peats, and Record Attendance in Aspen

girl_200

X Games Aspen 2013 made history with the largest 4-day crowd attendance ever with 115,000 people including a record-breaking 47,200 on Saturday alone at Buttermilk Mountain in Aspen, CO, January 26, 2013. While the X Games continues to be known as the “alternative Olympics” it also has some interesting snow sports in its competition line-up […]

Uniqlo’s Grasp of New Media Re-Molds Concept of Fashion Marketing—Latest Invention, Smartphone Alarm App That Reflects the Weather

Uniqlo_wakeup_200

As odd as it may seem, fast-fashion giant Fast Retailing’s Uniqlo from Japan continues to push digital and new media boundaries that have changed the concept of fashion marketing. From cool screensavers, to their “Lucky Counter” utilizing Twitter to achieve hype and discounted prices, to a clear favorite, the 88 Colors campaign that, like their […]

Just In Time for Halloween—Oakley’s High-tech Airwave Goggles, Part Eyewear Part Smartphone Part iPod

airwave goggle

Oakley has always been known for having some of the most leading-edge eyewear, from lenses that can practically stop a speeding bullet to fielding text messages and phone calls. Their latest innovation in this season’s goggle launch however takes the cake: Called the Airwave, this goggle, which looks more like large golden ant eyes, will […]

Coke’s Dancing Vending Machine Connects with Dance Dance Revolution Generation

coke1_200

Vending machines have a different meaning in many Asian countries than they do here in the United States, often taking on the tasks of supplying far more than basic drinks and fast food needs. But the influences from Japan’s vending machine culture in particular has made its way into cool collaborations in the States in many […]

Video Gaming Round-up: The Art of Video Games; Rise of Mobile Phone Gaming; Games for Change Winners; The Guild Season 6 Launch with Cewebrity Felicia Day

Guild_200

The Art of Video Games Exhibition launches on a 10-city nationwide tour this month of October and ending in January, 2013. The exhibition is one of the most comprehensive video gaming shows ever created, featuring 40 years of the evolution of video games as an artistic medium. The show, which started at the Smithsonian in […]

Cloud Made of 6,000 LightBulbs Illustrate Art as Nature

cloud_200

There continues to be an increase in art being produced that focuses on issues of sustainability, up-cycling, and the power of nature. Another great example is artist and filmmaker Caitland Brown and her latest creation called “Cloud.” Made from some 6,000 lightbulbs, of which only 1 out of 6 is still live and not burnt-out, […]

Denim Sculpture by Jeffrey Wang Inspires Personality in Fabrics and Recycled Art

denim3 copy_200

NeoCha’s latest artist highlight is Taiwanese designer Jeffrey Wang who created a unique sculpture series using Levi’s denim jeans in a show called “Persona” depicting a variety of different ways to use denim as art. Jeffrey Wang is a graduate from Parsons School of Design and described him project in a unique fashion: “The main […]

Big Wave Surfer Laird Hamilton Teams-up with NRDC to Stop Ocean Damage with Campaign for Rio+20 Earth Summit

Laird_200

The NRDC and big wave surfer Laird Hamilton have collaborated on an effective campaign leading up to the Rio+20 Earth Summit June 22, 2012 to stop repairable ocean damage. This is an ongoing campaign, which started with the Peace Paddle, which took place earlier this year in Malibu, setting the Guinness Book of World Records […]

Comic Kingpin Stan Lee Launches Shock and Awesome Comikaze Expo

Stan_lee_200

The world of comics continues to inspire youth culture and adult fans globally and with the plethora of superhero movies being re-produced over the past few years, the idea of growing a massive comic expo in Los Angeles makes complete sense. Who better to take things to the next level than the Godfather of comics […]

Journey, Video Game of the Year, Likened to Pixar Film, Musical Concert, Art, and Changes the Game of Gaming

journey-critics-200

PS3’s latest downloadable game created by developers thatgamecompany, creators of flow and Flower, have created an online game called Journey that’s absolutely stunning critics and creating a buzz not heard in video gaming in years. It’s a minimalist game, no talking allowed although it’s an MMORPG game, forcing players to communicate in other unique ways. […]