Category: Marketing/Advertising

Examining the Psychodemographics of Youth Culture: What Concerns You Most about the Future?

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Fresh data from Label Networks delivers forecasts on where the marketplace is headed and why by tracing changes to results to this question over the years, plus comparisons from our China, Japan, and European Youth Studies.

Sports Participation and Youth Culture: Fresh Data from Label Networks’ Spring Youth Culture Study 2010 Quantifies Preferred Sports vs. Participation

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Comparing sports young people do with the sports that are their favorites reveal the crossover effects of various lifestyle traits, such as associated fashion, pros as heroes, influences, and music crossovers.

Google Buzz: Will Youth Culture Use It? Based On Our Data, This Is What We Think

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Google Buzz launches and attempts to capture more social and redefine a revenue model, but will it be used by youth culture and/or create new ways for marketing and advertising to youth?

Venues: X/Y Tribes in the House

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How Architecture, Entertainment Venues, Runway Shows, Retail Spaces Need to Address the Importance of Attracting a New Youth Culture

Marketing Through Music Report -As Music Festivals and Tours Get Underway for 2010, Label Networks Reveals Fresh Data on Youth Culture, Music Effectiveness, and Sponsorship Influences

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Quantifiably one of the most powerful tools to reach a new generation, effective marketing and sponsorship through music is still often overlooked by many brands. Here’s data on what works best and why.