Category: Marketing/Advertising

New Signs Identify Next Wave of Social Network Preferences Among Youth Culture–Young Girls Leading the Change

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Label Networks’ 11th Annual Spring Youth Culture Study 2011 reveals significant changes in social network preferences, communication, technology, and new media patterns among youth culture.

Coca-Cola Music–Attempt to Connect with Teens Still Misses Mark

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Coke wakes up to recognize new teens may not know them, and launches music campaign that indicates lack of knowledge about the marketplace.

Sundance Film Festival Announces Awards for 2011, Including Happy Happy, Like Crazy, and to.get.her for Best NEXT Audience Award

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For indie filmmakers, just making it into Sundance is an enormous success. As the festival came to a close last weekend and awards were announced, it also means cool movies are about to get distributed. Here’s the scoop.

Sponsorship Effectiveness and Youth Culture -“What is the ONE best thing a sponsor can do to grab your attention?”

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Knowing what works best vs. what doesn’t offers key understanding of youth markets and ways brands can reach their target markets based on sponsorships. Fresh data from Label Networks’ Advertising and Sponsorship Report in the Fall Youth Culture Study 2010.

Action Sports Size of Market–Surf, Skate, Snowboarding, BMX, Wakeboarding, FreeSkiing, Motocross–Plus Preferred Sports Programming Show Shifts in Youth Preferences, Participation, Opportunities, and Decline

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To accurately quantify size of market requires data of youth that participate vs. those that don’t vs. those interested. Label Networks’ Fall Youth Culture Study includes fresh results for all action sports, plus shifts in programming preferences, viewing patterns, and crossover potential.

Skateboarding Size of Market: Fresh Data Quantifies the Good, the Bad, and the Ugly

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This action sport has gone through significant change in the last few years, in particular the last year. Fresh data from Label Networks’ Action Sports Report within the upcoming Fall Youth Culture Study reveals what to expect next.