Drawing comparisons to Bread & Butter, Project this time around seemed more its own show with an expanded women’s section, footwear, accessories, and of course latest collections among the world’s leaders in denim.
Project’s Fall Fashion Show Creates New Excitement for Denim, Contemporary, and Premium Street Brands Attracting Scores of Leading Retailers and Buyers Interested Discovering New Season Collections and Hidden Gems
Trade Show Season Prep Part 3: Trade Show Lead Generation, Marketing Materials, Follow-up -How to Make the Most of Limited Funds Towards Getting Your Brand Noticed
Keepsakes for buyers and media are a good idea but bigger is not always better. Other than a postcard or marketing kit flyer, if you have cool buttons or pins that are designed and include your URL on them these tend to create a viral marketing buzz. Here are other good give-aways that work well but are not all that expensive:
Jared Gold Runway Show Pop-up-Retail Concept at Union Station in Los Angeles Provided Instant Gratification for Hundreds of Fans Interested in this Avant Garde Street Fashion Designer
Jared Gold is well-known as an avant-garde designer for turning historical garments into ready-to-wear street fashion. At his highly anticipated show from his Black Chandelier label on March 14th held at the beautifully historic Union Station in downtown Los Angeles, he presented a collection of distilled Victorian garments with Louis the XIV style, models in massive wigs, colorful tights, all combined with a huge dose of fanfare as they strutted down a 190-foot long catwalk.
Bread & Butter Barcelona Trade Show Wrap-Up: Denim Brands, Big Business, Bowler Hats Re-introduced, 99,500 Exhibitors, Buyers, Fashion Players Attend
Bread & Butter Barcelona wrapped up last week, January 18th to rave reviews by most who attended, which reached more than 99,500 -a 20% increase from last year. As a leading-edge trade show particularly for denim, upper urbanwear, sportswear, and street fashion brands, B&B has also gained a reputation for its unique approach to creating beautiful themes and aesthetics within each hall resulting in an atmosphere that is conducive for business and inspiration.
WeSC, the Street-Contemporary Fashion Brand from Sweden, Featured Top Activists’ Artists in an Well-Curated Art Show at Robert Bergman Gallery Attracting a Who’s-Who List of Street Artists, Action Sports Industry, and Press
We Are the Superlative Conspiracy (WeSC) is a fast-emerging street fashion apparel brand with collections ranging from denim, dresses, tops, button-downs, jackets, and unique accessories -including designer headphones -which may well be accounted for by their reputation for creative grassroots marketing and branding campaigns. On March 1st, following the opening day of the new street and contemporary fashion trade show Class (see next story for details), WeSC launched an exhibition of the artwork created by the artists from their flock of “We Activists” -someone that is extremely good at what they do (but not necessarily famous) and chosen by WeSC to represent the brand in their own way–in a well-curated art show at Bergamot Station at the Robert Bergman Gallery in Santa Monica, CA.
ISPO Summer Trade Show in Munich Canceled After 35 Years
It doesn’t come as a shock really that ISPO Summer Trade Show, created by the massive marketing and communications company Messe Munchen GmbH in Munich, Germany, announced on March 6th that they would be canceling their summer sports trade show.