Slick conditions with SuperCross kickers provided intense excitement as the women’s motoX field raced fast, pulling freestyle moves that proved this is a sport at the cusp of its potential.
The 5 Points of Retail that Are NOT Slowing Down in Youth Culture Markets and Why
Despite the state of retail hitting a serious low-point in the last 2 months, there are some aspects of the landscape that are going strong from a youth culture perspective, which illustrates where the potential lies in the future.
Surfing Legend Kelly Slater Wins 9th ASP World Title with Big Win in Spain; plus Surfing Industry Heats-up for Big Waves in Vans Triple Crown of Surf in Hawaii
Most-winning surfer of all time, Kelly Slater scores his 9th ASP World Title giving the industry a boost as the pros heads into big-wave season.
Japanese Dekotora Subculture of Illuminating Trucks Gives New Meaning to Pimp My Big Rig
In the United States, the after-market car market continues to grow as an important subculture within various demographics, with individualism expressed through one’s ride becoming an important way to make a personal statement. Coming from Japan, the Drifter scene has also had a great influence on car culture in America with competitions scattered now throughout the country. But the latest evolution, as documented by writer and photographer Tatsuki Masaru in his new book “Dekotora,” which means a truck decorated with illuminations, is the growing fascination of truck drivers across Japan who pimp their big rigs with massive neon lights on the outside and luxury interiors on the inside.
Surfing’s Evolution as a Sport and Lifestyle Has Changed Again: Label Networks Examines Who Loves Surfing; Who Doesn’t (and Why); Plus Viewership Patterns, Size of Market, Top Surf Brands, New Opportunities
While the best big surf events tend to happen in the Northern Hemisphere’s winter months, such as the Vans Triple Crown of Surfing series including the Reef Hawaiian Pro, O’Neill World Cup, Roxy Pro, Billabong Pipeline Masters, Billabong Women’s Pro and Quicksilver’s big-wave Eddie Aikau (all in Hawaii), and Maverick’s Big Wave Surf Competition in Half Moon Bay, surfing tends to be on the “consumer” radar more so in the summer obviously, when people head to the beach, regardless of often flat surf conditions.
Jockey Hat-The New Lid In Town
Move over fedoras, fitted caps, and crocheted “get crafty” hats, a refreshing change of headwear is soon to hit the market: jockey hats. Created in various materials and designs such as paisley, plaids, even Hawaiian flowers, the street version of the real thing is sure to make a hit on the heads of youth culture this summer and fall.
Top Store Preferences for Fashion Indicate Changing Spending Patterns among Youth Culture
The differences with fashion in youth culture markets vs. older markets (those 26 ) is that trends often come from the bottom-up, rather than from the 26 top-down. What we mean is that young people tend to pick up their ideas for fashion from each other, from utilitarian means, out of necessity, from the streets, grassroots word-of-mouth awareness, or their surroundings in general, rather than from the latest trends dictated by fashion houses, advertising, or marketing efforts on TV as a prime example.
Maverick’s Big-Wave Surf Championship Goes Off in Half Moon Bay with Pummeling 30-Foot Swell; What This Means for Sports TV Viewership Among Youth Culture Surfing
On Saturday, January 12th after months of tracking the patterns of Mother Nature and officially receiving a greenlight less than 48 hours from Contest Director Jeff Clark, the 2007/2008 Mavericks Surf Contest