Crossover industry collaborations continue to increase as the fashion industry struggles with the current economic climate. In yet the latest somewhat perplexing deal is Quiksilver’s collab with the NBA in a multi-year merchandising partnership to create a line of NBA-branded boardshorts. The initial collection this summer features the Los Angeles Lakers, Boston Celtics, Chicago Bulls, […]
Quiksilver X NBA: Boardshorts Collab Multi-Year Merch Deal
Billabong’s Deisgn for Humanity Event Brings Music, Sports, and Cause-Related Fundraising Together Topped-off with an Epic, 70’s Inspired Beach Culture Runway Fashion Show
Fast becoming a must-see event at the NY Street backlot at Paramount Studios in Hollywood, scores of industry players, fashionistas, musicians, and athletes gathered for a good cause.
Boardshorts Round-Up: Scouring the Scene for Summer, Here Are Alternative Picks in Boardshorts Styles, Brands, and Aesthetics Changing Beach Culture
Boardshorts take on many roles when it comes to summer fashion, from surfing to eco-friendly associations, to beach and streetwear crossover, to neon geometrics and coastal heritage.
Quiksilver Collab with The Standard Hotel Offers Boardshorts Via Vending Machines
Collaborations with hotels are definitely on the rise as cross-promos inspire new ways of capturing marketshare. The twist here is the Japanese inspiration by offering the limited-edition items via vending machines.
Surfing’s Evolution as a Sport and Lifestyle Has Changed Again: Label Networks Examines Who Loves Surfing; Who Doesn’t (and Why); Plus Viewership Patterns, Size of Market, Top Surf Brands, New Opportunities
While the best big surf events tend to happen in the Northern Hemisphere’s winter months, such as the Vans Triple Crown of Surfing series including the Reef Hawaiian Pro, O’Neill World Cup, Roxy Pro, Billabong Pipeline Masters, Billabong Women’s Pro and Quicksilver’s big-wave Eddie Aikau (all in Hawaii), and Maverick’s Big Wave Surf Competition in Half Moon Bay, surfing tends to be on the “consumer” radar more so in the summer obviously, when people head to the beach, regardless of often flat surf conditions.