Uniqlo continues to capture the youth culture marketplace, especially in Asia as the largest apparel retailer in the region. In Tokyo where the brand is headquartered, their recent financial reports from March 2013 noted that same-store sales increased by 23.1%. In addition, total sales including online sales increased by 22.9%. Uniqlo is also continuing its […]
Fast-Retailing’s Uniqlo Reports Large Increase in Sales, Launch of AIRism Functional First Layer
H&M Launches Two Powerful Campaigns: Fashion Against Aids and Save the Oceans with WWF
Leaders in many ways, from design to new media marketing campaigns, this fast-fashion giant’s latest two campaigns taps into humanitarian and eco-savvy youth culture. Plus, their latest bikini campaign.
Marketing Through Music Report -As Music Festivals and Tours Get Underway for 2010, Label Networks Reveals Fresh Data on Youth Culture, Music Effectiveness, and Sponsorship Influences
Quantifiably one of the most powerful tools to reach a new generation, effective marketing and sponsorship through music is still often overlooked by many brands. Here’s data on what works best and why.