While collaborations abound, here are some of our faves of the month that we think will inspire given the variety of industries, locations, and subcultures that they cover.
Cool Collabs of the Month: Hurley by Pendleton, Karl Lagerfield’s Ruby Motorcycle Helmets; H&M’s Launch with Sonia Rykiel
Quiksilver Collab with The Standard Hotel Offers Boardshorts Via Vending Machines
Collaborations with hotels are definitely on the rise as cross-promos inspire new ways of capturing marketshare. The twist here is the Japanese inspiration by offering the limited-edition items via vending machines.
Lance Armstrong Bike Designs with Pop Artist Kenny Scharf and Street Artist Shepard Fairey Bring Attention to Nike’s”Stages” Benefit Show for Cancer
Great example of how street and pop artists are becoming embedded into the mix as brands and sports celebs seek excitement and cred via artist collabs.
Nine Rulaz Line, Created by Mighty Crown -Masters of International Soundclash and Word Competitions, Releases another Fresh Collection with Denim, Sneaker Collabs, T-shirt Graphics, Jackets
Nine Rulaz Line is an amazing apparel collection based out of Yokohama, Japan, that continues to find new passionate fans in America, the UK, Jamaica and other places where dedicated fans of music inspired design rule direction. Nine Rulaz is unique in that the owners, including DJ Master Simon, are from Mighty Crown Entertainment, an internationally known music group that are the word and soundclash Champs of Japan, having sold-out the 35,000 seats in the Tokyo Dome annually with their soundclash event. They’ve also won 6 champion titles in the UK and even Jamaica, where they were the first non-Jamaicans to win as word champs. Ironically, when placed in a street fashion setting like MAGIC, it’s often only people in the know that realize that Master Simon is in the house, and that the brand called Nine Rulaz, that’s creeping into American and UK youth culture street fashion scenes, is actually created by such heavyweight music afionados of soundclash.
Sneak Peak at Sneaker Culture Trends from Label Networks’ Capacity-Crowd Presentation at MAGIC Provides Insight on Why the Marketplace Continues to Rock Fashion
Coming off the trade shows last week including MAGIC, Project, Pool, and United, Label Networks has decided to provide subscribers insight into some of the highlights from our presentation which took place on February 13 and 14th to maximum-capacity crowds.