Agenda Fashion Trade Show finished up on Saturday January 26, with a successful vibe and energy from its expanded 3-day concept that had many in street fashion thinking that there is hope in this troubled retailer landscape. While the show was smaller this time around, which according to director Aaron Levant was also an intentional move to keep quality high, the show floor was continuously busy with orders being written despite the doomsday economy we’re all now facing. Here’s a quick overview of highlights, but stay tuned for in-depth interviews from Label Networks TV with brands including 10 Deep, ALife, The Museum Group, Aaron from Agenda, Livity, Altamont, Akomplice, Miss Wax, Nikita, Creative Recreation, Cardboard Robot, Hellz Bellz, DCMA Collective, GRN Apple Tree, Keep, Jeepney, Mishka, Beautiful Decay, Obey, In4mation, and WESC.
Agenda Trade Show Offers Tighter, Smaller Show, But Delivers Top Brands Trends in Street Fashion and Action Sports Crossover
Alife Out of NYC Continue Producing Original Concepts in Street Fashion, Sneakers, Retail, Publishing, and Art, Creating a Wake of Wannabes from Their Own Natural Evolution
The guys behind the legendary core brand alife, Rob and Arnell, are not the type of guys who are going to spill their guts to media about how they stay so original in order to prove their cred-factor. They simply are original and have gained cred by working seriously hard for a long time on aesthetics, product, and quality results that embrace their lifestyle -which happens to be enviable in today’s contemporary street fashion scene. These guys, who were the Creative Directors for Mass Appeal Magazine, presented graffiti art and the artists behind the scenes in such original formats that some account it for being the birth of the mainstream graff movement of today.
Cardboard Robot’s Mixed Themes for Fall ’08 Ranging from Hollywood to Miami Vice, Politics, Deer Hunters, Music, Keeping Retailers on Their Toes
Cardboard Robot based out of Long Beach, CA, has always been a fascinating brand for their mix-up of themes and tight connections with music, politics, skateboarding, and artists. In the last 4 years, the brand has crossed over into having complete collections with between 80-100 accounts per season, and are now expanding internationally.
WeSC Men’s Line Partners with Bloomingdales
WeSC launched a massive party at Bloomingdales in NYC to celebrate their recent collaboration and introduce their latest men’s collection including denim and fresh designer headphones, which brought out NYC’s hipsters, music industry, and fans of the brand.
10 Deep’s Emeka Obi Talks with Label Networks TV about the Birth of the Legendary NYC Streetwear Label, the History of Streetwear, Where Things are Headed Next
10 Deep is a true legendary brand in streetwear, having been around for 12 years and pushing the scene before it was even coined as the subculture called “streetwear.” “We’ve been riding the wave of highs and lows since its existence,” says Emeka Obi, the Marketing and PR Director for 10 Deep in an exclusive interview with Label Networks TV at MAGIC Fashion Trade Show. “We come from a variety of different things and where things started, ranging from punk, skateboarding, hip-hop and where things fuse together into socially relevant forms. Our work is a part of these things -sometimes political, sometimes nonsensical -cues taken from global influences.”
MAGIC Takes Heat from Main Hall Brands with Re-Vamp Likely; Capsule to Launch Another Show in Vegas During Magic as the Trade Show Wars March On
Fashion trade show industry undergoes heavy changes as large brands re-evaluate and smaller shows continue to attract growing niche brands and buyers.
Nine Rulaz Line, Created by Mighty Crown -Masters of International Soundclash and Word Competitions, Releases another Fresh Collection with Denim, Sneaker Collabs, T-shirt Graphics, Jackets
Nine Rulaz Line is an amazing apparel collection based out of Yokohama, Japan, that continues to find new passionate fans in America, the UK, Jamaica and other places where dedicated fans of music inspired design rule direction. Nine Rulaz is unique in that the owners, including DJ Master Simon, are from Mighty Crown Entertainment, an internationally known music group that are the word and soundclash Champs of Japan, having sold-out the 35,000 seats in the Tokyo Dome annually with their soundclash event. They’ve also won 6 champion titles in the UK and even Jamaica, where they were the first non-Jamaicans to win as word champs. Ironically, when placed in a street fashion setting like MAGIC, it’s often only people in the know that realize that Master Simon is in the house, and that the brand called Nine Rulaz, that’s creeping into American and UK youth culture street fashion scenes, is actually created by such heavyweight music afionados of soundclash.
Street Fashion X Graffiti Art at THELABELLAB Exhibition at Crewest Gallery Featuring Drifter, David and David, Pretti Vacant, with a Special Feature”Bomb It” -The Graffiti Documentary
In what’s becoming a growing movement in street fashion and art collaborations, on May 17, 2008, the 2nd LABELLAB Exhibition took place at Crewest Gallery in downtown Los Angeles featuring live fashion art creations and installations by LABELLAB members’ Drifter, David and David, and Pretti Vacant Accessories, with a special screening of “Bomb It” -The Graffiti Documentary by Jon Reiss. The Exhibition was an exciting opportunity for emerging street fashion brands to depict their independent style through artistic interpretations in a unique gallery in downtown Los Angeles.
Los Angeles Turns Into the New Hotspot for Sourcing, Textiles, Denim, Fashion Trade Shows in 2009
Los Angeles has become the new hotspot for textiles and manufacturing and not just because American Apparel is here and has done an amazing job of illustrating the benefits of vertically integrated manufacturing, or that several top denim sources and manufacturers still reign supreme in the garment district, but word-up is that Urban Expositions out of Atlanta, which does the massive show in Miami called Material World, plans to start a Material World in LA in 2009.