Tag: Denim

Trade Show Season Prep Part 3: Trade Show Lead Generation, Marketing Materials, Follow-up -How to Make the Most of Limited Funds Towards Getting Your Brand Noticed

Keepsakes for buyers and media are a good idea but bigger is not always better. Other than a postcard or marketing kit flyer, if you have cool buttons or pins that are designed and include your URL on them these tend to create a viral marketing buzz. Here are other good give-aways that work well but are not all that expensive:

Retail Openings: Emily the Strange Concept Store in Athens, Greece; Miner49er by Denim Design Lab in San Clement, CA; Forever 21 in Times Square

Youth and street culture retailers still moving forward with store openings for Fall.

Collaboration Round-up: Married to the Mob X Nike; Lanvin X Acne Jeans; Dr. Dre X Monster Cable Headphones; Shoes-up Magazine X Lacoste; Baby the Stars Shine Bright Japanese Brand Pop-up in Colette Paris

Collaborations across cultures continue to create new niches and successful branding strategies while keeping must-have consumerism alive.

Paris Graffiti Artist Andre Launches Street Fashion Collection

In a rare interview with Parisian graffiti artist, retailer, club owner, and now clothing designer, Andre, Label Networks sheds light on how this Renaissance man’s empire grew from the tougher side of Paris.

Bread & Butter Barcelona Trade Show Wrap-Up: Denim Brands, Big Business, Bowler Hats Re-introduced, 99,500 Exhibitors, Buyers, Fashion Players Attend

Bread & Butter Barcelona wrapped up last week, January 18th to rave reviews by most who attended, which reached more than 99,500 -a 20% increase from last year. As a leading-edge trade show particularly for denim, upper urbanwear, sportswear, and street fashion brands, B&B has also gained a reputation for its unique approach to creating beautiful themes and aesthetics within each hall resulting in an atmosphere that is conducive for business and inspiration.

Alphanumeric Re-Launches Bringing Back Classic Aesthetics Style a Decade Later -Label Networks TV Captures the Interview from the Originators

10 years ago the brand Alphanumeric was among the leading-edge brands in the then emerging category of street fashion for men. A decade later, founders Mirko Mangum who runs the UNIV in Encinitas, and Alyasha Owerka-Moore, founder of the denim label FiberOps, have re-grouped with their team and brought life back to the legendary Alphanumeric brand. We caught up with the 4 leaders of the re-launched Alphanumeric premiering at Agenda Fashion Trade Show last month in San Diego in the only non-descript booth (no sign overhead) -another key aspect of their underground brand messaging.

WeSC, the Street-Contemporary Fashion Brand from Sweden, Featured Top Activists’ Artists in an Well-Curated Art Show at Robert Bergman Gallery Attracting a Who’s-Who List of Street Artists, Action Sports Industry, and Press

We Are the Superlative Conspiracy (WeSC) is a fast-emerging street fashion apparel brand with collections ranging from denim, dresses, tops, button-downs, jackets, and unique accessories -including designer headphones -which may well be accounted for by their reputation for creative grassroots marketing and branding campaigns. On March 1st, following the opening day of the new street and contemporary fashion trade show Class (see next story for details), WeSC launched an exhibition of the artwork created by the artists from their flock of “We Activists” -someone that is extremely good at what they do (but not necessarily famous) and chosen by WeSC to represent the brand in their own way–in a well-curated art show at Bergamot Station at the Robert Bergman Gallery in Santa Monica, CA.

Designers & Agents in Los Angeles Fashion District Attracts Top Denim Labels Contemporary Designers with Crowd that Indicates West Coast is Leading Trends in Many Aspects of Cutting-edge Fashion

Designers & Agents is a show that takes place in what’s called Fashion Corner in downtown Los Angeles between 9th Street and South Los Angeles St. at the intersection of several buildings including the New Mart, Cooper Building, Lady Liberty, and California Mart–all filled with designer showrooms and contemporary brands ranging from top denim labels, to eco-friendly fashion, footwear, and accessories. Each season, Designers & Agents show takes over the 8th floor of the Cooper Building with a clean and inspiring presentation of select brands from nearby showrooms that come to showcase their collections that has over the years, attracted buyers from around the world.

Levi Strauss Launches Mobile Phone”The Original” Marking Another Smart Fashion-Technology Crossover Strategy

It was announced last September that Levi Strauss in Europewas going to launch their own mobile phone, but now it’s on the market officially as of this month with limited edition pieces such as the distinctive red-tab colored top with personalized etching sold in concept boutiques such as Collette in Paris.

Denim Directions in Europe Data on Purchasing Patterns: What This Means for the Changing Size of Market -Part 1

Denim is at the vortex of fashion and is a quintessential piece of European youth culture, often defining the new trends in “lifestyle” just by what’s moving in or out of popularity in denim. As Bread & Butter Barcelona takes place January 16-18 introducing new styles and trends in denim in particular, Label Networks Europe takes a look at top trends from a consumer perspective of what’s happening in the streets overall based on data and analysis from the UK, France, Italy, Spain, and Germany. In Part 1 of our Denim reports from Europe, we look at trends overall, with data on top brands in next week’s report.