Tag: hi-low

H&M’s Collaboration with Balmain Showcases the Success of Hi-Low Masstige Fashion Trends and Why They Work

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H&M’s new collaboration with Balmain started off with a bang in New York City on Tuesday, October 20, 2015, as the night brought together fashion industry heavyweights, music icons, and pop culture leaders. A dance crew hyped the crowd for a runway show featuring some of the hottest models in the industry right now. “Tonight […]

Katiness-Fever: Capitol Couture Connects Hunger Games Fashion with Revolution Style

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The Hunger Games: Catching Fire which premiered this past week not only broke box office records, bringing in $307 million in the first weekend, but has also inspired the fashion industry, particular high-end designers to launch film-inspired collections, videos, Tumblr blogs, and magazines. The latest to note is Capitol Couture by Trish Summerville, the designer […]

H&M X Rei Kawakubo from Comme des Garcon-New Collection to be Released in November in Connection with Opening of H&M Store in Japan

On April 3, the fast-fashion retailer H&M announced it had officially chosen Rei Kawakubo from Comme des Garcons to create the next designer collection coming out November, 2008. H&M, which has become known for producing “masstige” collaborations by bringing top-end designers and celebs to create limited-edition collections (i.e. Stella McCartney, Isaac Mizrahi, Madonna) at lower price points for the “masses” said in the statement that they have always wanted to have Rei Kawakubo on board as a guest designer.