Tag: Japan

Creative QR Codes Continue to Push the Envelope for New Branding, Marketing, and Advertising Strategies, as Indicated by Set Japan’s Latest Release for Frisk Mints

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QR codes are catching on as the new interactive format using mobile technology, creativity, and genius, as illustrated by Set Japan’s campaigns for Marc Jacobs, Louis Vuitton, Takashi Murakami, and Frisk.

Comme des Garcons’ SHIRT Collection for Fall-Winter 2010 Reveals Another Round of Plaid Mixed with Prep

Often used as inspiration among many streetwear designers, what happens at this show is a good indication of what to expect in this subculture come Fall.

Japan’s Most Popular Band, X Japan, Shuts Down Hollywood Bringing an Influx of Visual Kei Fans and Fashionistas

This unique style of music-infused fashion and lifestyle is infiltrating American youth culture, mixing Anime, rock opera, Goth-Loli, and diehard Yoshiki fan inspiration.

Uniqlo Achieves Unprecedented Success with Net Income Increase of 57.2%

There’s a reason we keep writing about Japan-based fast-fashion retailer Uniqlo. While other retailers are dropping like flies, Uniqlo proves their strategies are on the money.

Retail Round-up: Uniqlo’s HeatTech Boosts 11.5% Increase; K2 Licenses Core Skate Brand Adio; Forever 21 Goes Big in Japan; Quiksilver 4th Quarter Drops 11%

Strategies that work, especially among fast-fashion retailers deserve a second look–especially in global youth culture.

Communication 2010 Trends: Google’s QR Phone; Freemium Content; Tweet Search

Youth culture is always at the forefront of new communication usage patterns and technology. These 3 changes in 2010 will effect not only a new generation, but how brands will need to communicate with them in the near future.

Hot Accessories from 2009 Illustrate Youth Culture’s Favorite Adornment-From Intriguingly Cool to Utilitarian to Funny

What we humans choose to accessorize with says a lot about individual creativity and trends, especially at a time when accessories have come to “represent” fashion, rescuing style when money is tight. Here’s our street report recap from %uFFFD09.

%u201CI’m Not a Gamer, I Just Play Guitar Hero” -How the New Demo of Gamers Are Changing the Industry and What the Big Publishers Are Doing to Tap New Crossover Markets

There’s a new, growing youth demo that’s adopting a different sort of gaming culture into their so-called virtual lifestyles, changing up the landscape of the industry itself and introducing new crossover opps for non-endemic brands.

Mcommerce and the Future of Retail -Label Networks’ Report on Who’s Using Mcommerce Now and Where Things Are Heading Fast

Mobile commerce is already highly utilized in mobile-savvy countries among youth culture as a new generation skips right over the use of computers. Here’s our forecast on who’s using it best and where things are headed. Data from LN’s Fall Youth Culture Study and Japan Youth Culture Study.

Uniqlo Tunes, a Musical Blog Widget, Adds Heat to the On-Fire Collection Called HeatTech

Described as the “pronoun for winter,” the outdoor industry should take note of Uniqlo’s HeatTech campaign, which combined with their new musical blog, makes an addictive online shopping experience, whether you actually buy it or not.