Tag: Label Lab

Changes in Social Networking Patterns among American Youth Culture in Last 6 Months Indicate New Market Opportunities Changes by Demographics

Fresh data and analysis being released for Label Networks’ Spring Global Youth Culture Study 2008 indicates great changes in communication and networking patterns among 13-25-year-olds in North America. In this story, we concentrate on the usage patterns of young people when it comes to Social Networks and Updating one’s Personal Profile Page.

Urban Lifestyle Profile Report: Skurban, Urban Freeflow, Freestyle Rolling, Fixed Gear: How Urban Culture is Influencing Latest Trends in Sports, Street Fashion, Lifestyles

In the past 2 years, we have had a range of stories about various aspects of the growing influences that urban culture has on the evolution of sports, streetwear, music, and youth culture lifestyles in America -with a ripple effect that’s felt around the world.

GenArt’s “The New Garde” Show Kicks-off LA Fashion Week in Downtown Los Angeleswith Jesse Kamm, JMARY, le sang des bete-3 New Innovative LA Designers Featuring Dresses, Vests, Denim, Shirts, Unique Jackets

GenArt traditionally starts off the LA Fashion Week events by hosting their show on the first Friday kick-off, usually choosing a fresh location that sets the mood of what to expect during the next week. On Friday night March 7th for their 5th Anniversary of the “The New Garde” show, GenArt had again chosen a surprising location -The Hotel Park Plaza in downtown Los Angeles.

Japan’s Retail Warrior Uniqlo Steps-up Its Digital Shopping Integration on Its Way to Becoming”The New Gap but Different” -Label Networks Profile Data on the Store/Retailer Quantifies How Success Came to Be

It’s not unusual that the highly popular store and brand Uniqlo, originally out of Japan and now quickly taking over key cities as most-liked shopping destination among 13-30-year-olds in North America, would work fast in creating a digital lifestyle and shopping experience for the brand overall.

China Leads Trends in Producing Super Cool-Looking Credit Cards with Mini-Me Versions, Scented, Hello Kitty, Pepsi Graphics to Entice Young Shoppers

In the U.S., choosing the graphics for one’s credit card is about as boring as choosing the graphics for our checks or post office stamps. There really aren’t that many options to choose from, and perhaps because of that, we don’t always care just as long as the card as a low APR rate.

Music and What Drives Trends

As we move into summer music festival and tour season, we plan on running a series of stories that have to do with music including specific bands to note in terms of trendsetting styles and influences, and the correlations that result from music in youth culture markets in North America, Europe, Japan, and China. To start, we wanted to provide a quantitative report that shows just how powerful the correlation is between music and youth culture markets.

Alice Bands, Metallic Headbands, Feathers, Flowers Provide New Accents on Key Summer Hair Accessories for Both Genders

We first mentioned Alice bands in our European Cred Reports from last summer as the prevalence of these skinny bands, which young people in the UK call “Alice” bands” (as in Alice in Wonderland), started gaining momentum as seen on the heads of festival goers.

Online Shopping Pattern Changes among American Youth Culture Reveal New Patterns, Opportunities, Insight on Where Things are Headed Next

Despite the shape of the economy today, shopping patterns online among 13-25-year-olds in North America are on the rise among specific demographics, as revealed in Label Networks upcoming Global Youth Culture Spring Study 2008, to be released next month. In this story, we concentrate on one segment from a series of questions about online preferences, habits, and purchasing patterns based on the question, “Compared with 6 months ago, how frequently are you shopping online?”

Music Fashion and the Power of Grassroots Marketing: So Why Aren’t More Brands Using It?

Perhaps it’s a rhetorical question, but each year as we move into summer music tour season, we often ask ourselves given the importance of music in connecting with youth culture, why more brands don’t use it? Music is at the vortex of youth culture lifestyle and is the most essential culture to track in terms of reaching 13-25-year-olds globally. More than sports, fashion, TV entertainment, or technology, music is the thread that links the youth culture marketplace across all economic levels, regions, ethnicities, age groups, and genders.

Cool to Do Lo-Fi: The Resurgence of Low-Tech Clean in Upper Street Fashion Styles Stirs Outerwear Industry Back to Classics for Winter 2008-09

Coming from a winter sports background where outwear styles and textiles continue to move in more technical, waterproof directions, it was quite refreshing to come across a growing subculture in winter fashion that’s completely Lo-Fi and Low-Tech as seen for example, with the comeback of Marlene pants and revival of Woolrich Woolen Mills from various designers.