Tag: Lance

Nike Ends Contract with Lance Armstrong

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It seemed inevitable, but it took awhile: Today, Wednesday, October 17. 2012, Nike announced it was ending it’s contract with Lance Armstrong. “Due to the seemingly insurmountable evidence that Lance Armstrong participated in doping and misled Nike for more than a decade, it is with great sadness that we have terminated our contract with him,” […]

Bikes X Art -Shepard Fairey’s Agency Collaborates Again with Trek This time for Team RadioShack

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The Art of Transportation is something we often refer to when it comes to one of the significant changes in how a new generation is re-thinking aspects of their lifestyles. In this case, the upcoming Madone 6.9 SSL combines traditional RadioShack iconic colors and Fairey’s iconic messaging.

Lance Armstrong Bike Designs with Pop Artist Kenny Scharf and Street Artist Shepard Fairey Bring Attention to Nike’s”Stages” Benefit Show for Cancer

Great example of how street and pop artists are becoming embedded into the mix as brands and sports celebs seek excitement and cred via artist collabs.