Tag: Roxy

Avatar Fashion Gets Another Boost -This Time with Quiksilver and Roxy

Catching on finally to the Second World fashion wave, here’s some more styles for your avatar.

Retail Round-up: Quiksilver Refinances and Re-signs Kelly Slater; Lightning Bolt Makes a Comeback; Zumiez Drops 20.7%

While some in action sports take a beating as the largest surf brand refinances and a popular chain posts drastic drops, there is opportunity in revival as indicated with the re-emergence of an old legacy, Lightning Bolt.

Action Sports Retailer Trade Show Kicks Off with Runway Fashion Featuring Top Styles from Skate, Surf, Snow, MotoX Industries – Part One

ASR launched Thursday, January 24th with all of the excitement that comes with walking the trade show halls of fashion from the giants of surfing, skateboarding, motocross, and action sports lifestyle. Of course the Volcom area had it usual themes this year including neon green and pink, and Electric Vision next door which was just bought out by Volcom celebrated with a Let It Snow theme and confetti snow everywhere. But interestingly the motocross area continues to expand and provide new energy -all surrounded by Famous Stars & Straps. Check out next week’s stories for more from the show floor.

Surfing’s Evolution as a Sport and Lifestyle Has Changed Again: Label Networks Examines Who Loves Surfing; Who Doesn’t (and Why); Plus Viewership Patterns, Size of Market, Top Surf Brands, New Opportunities

While the best big surf events tend to happen in the Northern Hemisphere’s winter months, such as the Vans Triple Crown of Surfing series including the Reef Hawaiian Pro, O’Neill World Cup, Roxy Pro, Billabong Pipeline Masters, Billabong Women’s Pro and Quicksilver’s big-wave Eddie Aikau (all in Hawaii), and Maverick’s Big Wave Surf Competition in Half Moon Bay, surfing tends to be on the “consumer” radar more so in the summer obviously, when people head to the beach, regardless of often flat surf conditions.