Action sports apparel and brands re-define themselves as seen at the January smaller, tighter show.
Trade Show Review: Action Sports Retailer Provides Insight into Surf, Skate, Snow, MotoX Inspired Apparel Indicating Strong Retro Trends and Pacific Northwest Vibe
Ed Hardy Gets Into Snowboarding and Skiing with New Snow Division Including Hardgoods and Softgoods
Top Store Preferences for Fashion Indicate Changing Spending Patterns among Youth Culture
The differences with fashion in youth culture markets vs. older markets (those 26 ) is that trends often come from the bottom-up, rather than from the 26 top-down. What we mean is that young people tend to pick up their ideas for fashion from each other, from utilitarian means, out of necessity, from the streets, grassroots word-of-mouth awareness, or their surroundings in general, rather than from the latest trends dictated by fashion houses, advertising, or marketing efforts on TV as a prime example.
MAGIC Fashion Trade Show Launches S.L.A.T.E. Show Inside South Hall for Juried Progressive Street, Skate, Surf Lifestyle Brands
Sub-shows within big trade shows are becoming attractive ways to deal with the niche directions of fashion, particularly when it comes to streetwear, urbanwear, denim, and progressive street/contemporary.
New Technical Outerwear Legislation Would Mean No More Import Duties on High-Tech Apparel
SIA and OIA have joined forces calling for new legislation, which if passed will mean outerwear such as jackets, pants, and other high-tech pieces will have duty-free importation giving a boost to sports apparel with possible implications for street fashion deemed “technical.”