Just as the fashion trade show world continues to change in new directions based on industry and consumer demand, so too has Snow Industries of American (SIA) recently announced new changes for its organization and trade show for the snow sports industry. Meanwhile, core snowboarders Joe Suta (Nightmare Snowboards) and Steven Kimura (Owner Operator/United Shapes) have […]
Mammoth Resort Buys Big Bear and Snow Summit
Ski and snowboard resorts continue to consolidate (just last month, Vail Resorts announced it had purchase Park City), this time with the announcement from Mammoth Mountain Ski Area that is is purchasing Southern California’s Big Bear Mountain and Snow Summit. Here’s more: Mammoth Mountain Ski Area, owner of Mammoth Mountain and June Mountain, announced today […]
Bonfire Snowboarding Turns 25 and Still Burning Hot: Brings Back the Fireman Parka, Launches Collab with Fourstar
Premium snowboard outwear brand Bonfire celebrated their 25th Anniversary at the SIA Snow Show last week in Denver, CO. The brand, which was one of the first to incorporate a street-sensibility and artistic lifestyle element into snowboarding can also claim durability and quality to their pants and jackets, as attested by many riders who wear […]
Burton Opens Two New Flagship Stores in San Francisco, One Featuring Haight-Ashbury Heritage X Vermont Roots
Too early for a snowboarding story? Not if you’re at Label Networks. We’re all snowboarders and have been craving some wintery news. Which is why we’re also pleased to hear that Burton is adding 2 new flagship stores this Fall to service San Francisco Bay area residents headed to Tahoe. One will be in Berkeley […]
Women and Action Sport-Tracing the Market Potential
Where lifestyle associations matter most and how through action sports, brands can attract young women.
Snow Industries of America (SIA) Trade Show Appears Recession-Proof, But Does the Industry Have its Head in the Snow?
Board graphics ruled, science in outwear is now the norm, and bindings are finally looking cool. That’s just a start.