Tag: snow

SIA to Change Snow Show Concept, Creates Policy Regarding Poachers; Meanwhile Snowboarding Leaders Launch Parts & Labor Trade Show

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Just as the fashion trade show world continues to change in new directions based on industry and consumer demand, so too has Snow Industries of American (SIA) recently announced new changes for its organization and trade show for the snow sports industry. Meanwhile, core snowboarders Joe Suta (Nightmare Snowboards) and Steven Kimura (Owner Operator/United Shapes) have […]

SnowSports Industries America (SIA) Changes Course, Decides to Keep January 2017 Snow Show Dates, But Unfortunately at Same Time as Winter X Games…Again

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Just when we thought there would finally be a January without conflicting trade shows, changes are underway that has makes that wish just not a reality. As we last reported, conflicting choices between attending Outdoor Retailer or SnowSports Industries of America (SIA) trade show continued to be a question mark for retailers and exhibitors trying […]

Biggest Snowboard Lesson in the World: Snow Sports Industries and U.S. Resorts Lining-Up to Set and Break Guinness Book of World Records

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More than 120 U.S. ski/snowboard venues have registered to host a Guinness Book of World Records event in pursuit of four separate records. The event takes place at 10 a.m. (local time zones) on Friday January 8, 2016 and is the “unofficial” kick-off for the snow sports industry’s Learn to Ski and Snowboard Month (January). […]

Mammoth Resort Buys Big Bear and Snow Summit

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Ski and snowboard resorts continue to consolidate (just last month, Vail Resorts announced it had purchase Park City), this time with the announcement from Mammoth Mountain Ski Area that is is purchasing Southern California’s Big Bear Mountain and Snow Summit. Here’s more: Mammoth Mountain Ski Area, owner of Mammoth Mountain and June Mountain, announced today […]

SIA Show Reveals Strength of Women’s Markets, Trends in Ski and Snowboard Apparel, New Directions for Industry

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The month of January, 2014, has been unusually packed with trade shows and snow sporting news. Starting with the naming of the USA snowboarding team, Kelly Clark’s gold win at Winter X Games in Aspen, Sochi Olympics kick-off, Outdoor Retailer Trade Show, and now, followed up by 2014 SIA Snow Show January 30-February 2, in […]

Bonfire Snowboarding Turns 25 and Still Burning Hot: Brings Back the Fireman Parka, Launches Collab with Fourstar

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Premium snowboard outwear brand Bonfire celebrated their 25th Anniversary at the SIA Snow Show last week in Denver, CO. The brand, which was one of the first to incorporate a street-sensibility and artistic lifestyle element into snowboarding can also claim durability and quality to their pants and jackets, as attested by many riders who wear […]

Burton Opens Two New Flagship Stores in San Francisco, One Featuring Haight-Ashbury Heritage X Vermont Roots

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Too early for a snowboarding story? Not if you’re at Label Networks. We’re all snowboarders and have been craving some wintery news. Which is why we’re also pleased to hear that Burton is adding 2 new flagship stores this Fall to service San Francisco Bay area residents headed to Tahoe. One will be in Berkeley […]

The Decline of the Action Sports Lifestyle -A Wake-up Call to an Industry That Still Thinks Its Hot

Comparing youth consumer insights over 9 years, Label Networks reveal which demographics, brands, and retailers are in decline and why, plus which sports and lifestyles are poised to pop.

Women and Action Sport-Tracing the Market Potential

Where lifestyle associations matter most and how through action sports, brands can attract young women.