Tag: Sports

The Rise of Women’s Motocross and the X Games Influence Pumps New Opportunities for Fans, Female Athletes, Sponsors, and Fashion

Slick conditions with SuperCross kickers provided intense excitement as the women’s motoX field raced fast, pulling freestyle moves that proved this is a sport at the cusp of its potential.

Women and Action Sport-Tracing the Market Potential

Where lifestyle associations matter most and how through action sports, brands can attract young women.

Bread & Butter Back in Berlin Launches a Successful Show for Street, Urban, and Denim Brands in the Historic Berlin-Tempelhof Airport

Still the show to be at for brands entering the European marketplace in streetwear, sport, urban, and denim, B&B’s return to Berlin proved to be a good idea.

Musical Chairs: Pacific Sunwear Brings in Former Vans CEO as New President; Rossi Snags Former VP of K2

Troubled youth and action sports-inspired retailer shakes things up, this time with the former “turn-around” man from Vans. Rossignol picks up the former VP of K2.

Skateboarding Potential: What’s It Take to Get the Next Gen Involved

Data from Label Networks’ annual Skateboarding, Snowboarding, Skiing Profile Report reveals ideas for increasing participation.

Retail Round-up: Quiksilver Refinances and Re-signs Kelly Slater; Lightning Bolt Makes a Comeback; Zumiez Drops 20.7%

While some in action sports take a beating as the largest surf brand refinances and a popular chain posts drastic drops, there is opportunity in revival as indicated with the re-emergence of an old legacy, Lightning Bolt.

%u201CVans: Off the Wall” Book is Released Tracing the History of the Iconic Brand, So-Cal Skate Culture, Founder Steve Van Doren, and Top Skaters Tony Alva, Steve Caballero

The highly anticipated release of the “Vans book” is out today, delivering a great read on the history of the brand, skate/surf culture, icons, and the influence of Sean Penn’s Spicoli.

New Streetwear Trade Show: Higher Ground at the Hard Rock Takes a Bold Step to Attract Select Brands, Retailers, Media

Bucking trends, here’s another trade show to consider. Things are getting very interesting.

The Urban Cycle Fashion Movement and the Cult of Transportation

When the journey surpasses the destination, and style and green ethics count too, you know you’ve located a worthy trend.

Retail Round-up: Abercrombie, Hollister Miss the Mark; Nike Lay-offs Hit Headquarters

More youth brands missing signs of consumer spending patterns and trends. You could blame this all on the recession, but sometimes it’s simply a case of not understanding a new generation of consumers.