From Pacific Sunwear site

Gary Schoenfeld, the former CEO of Vans before it was acquired by VF Corp. in 2004, has been named to replace Sally Frame Kasaks, the President and Chief Executive of Pacific Sunwear as of the end of this month.

The announcement of this big shake-up on June 17th comes at a time when PacSun has been struggling and trying to rebuild its brand credibility and trim costs during the economic recession. As of the first quarter ending May 2, PacSun lost $8.7 million with sales falling 16%.

As we’ve seen in the last several years in our North American Youth Culture Studies, PacSun has shifted among 13-25-year-olds in terms of preferences for shopping at PacSun stores. Perhaps the former “turn-around” President from Vans can re-charge the retailer in the future.

For more information about PacSun and youth preferences in shopping and top retailers, including historical data compared with other top youth market retailers, email about our North American Youth Culture Study. This information if free for Premium Subscribers.

Rossignol Snags K2’s VP for Their Own
In other sporting shake-down news, Rossignol, which went through a terrible ordeal when acquired by Quiksilver (or Quik went through a terrible ordeal owning Rossi, depending on how you look at it) has snagged the former VP of Global Sales for K2 Snowboarding and Skiing, Tim Petrick, as the VP of Global Sales and Marketing for Rossignol.

In his new position, Petrick will be in charge of the other Rossi brands as well including Dynaster, Lange, and Look, and will be based out of the global Rossi heaquarters in Moirans, France.

“This exciting news is an important step in the re-alignment of the Rossignol Group to become a stronger, more focused, more profitable winter-equipment company,” said CEO, Bruno Cercley. “I chose to hire Tim because he brings incredible passion as well as proven sales, marketing and brand-management experience. His input will strengthen all of our brands, improve our product planning and deliver more value to the Rossignol Group’s retailers and consumers around the world.”

Of his immediate plans, Petrick says, “We will set out to immediately clarify the strategies and positioning of this incredible portfolio of brands. We’ll create collections that are easy-to-buy and easy-to-sell. We will strive to be a company that is easy to do business with, and we’ll implement a business plan that will be sustainable for another 100 years.”

The Rossignol Group was purchased in November from Quiksilver by CEO Bruno Cercley and the Chartreuse et Mont Blanc Company.