Tag: Sports

Lance Armstrong Bike Designs with Pop Artist Kenny Scharf and Street Artist Shepard Fairey Bring Attention to Nike’s”Stages” Benefit Show for Cancer

Great example of how street and pop artists are becoming embedded into the mix as brands and sports celebs seek excitement and cred via artist collabs.

VF Corp Reports 25% Net Income Decrease in Q1 Effecting Premium Denim 7 for All Mankind, but Increase for Wrangler and Lee, and Sports Brands The North Face, Vans

Watching what happens in the world of VF Corp, a mega-conglomerate with a wide cross-section of brands provides an indicator of market trends, especially in denim.

Surf Brands Making Moves: Quiksilver and Roxy Sign Home Product Licensing Deal with CHF Industries; Billabong Claims Sponsorship Title of Pipeline Masters

Surf brands making waves–one from a licensing deal which could lead to others doing the same down the road, another taking top sponsorship title.

Quiksilver%uFFFDs New Pop-up Shop In Santa Barbara%uFFFDs Famed Blue Beetle Gives Cred to Surf Culture and the Brand

Another reason why sometimes well thought-out pop-up shops in key locations work.

Financial and Retail Round-up: Action Sports Brands in J.C. Penney’s; RS by Ryan Sheckler Launches; Uniqlo Reports 24% Profit

More retailers are getting into the action sports game, but who’s the real winner here?

Financial Round-up: Burton Cutbacks; Volcom Results; Nike Down but”Others” Up; Zumiez Plans; H&M Launch in Moscow

It’s a roller coaster our there with diverse global youth culture company reports and strategies indicating a wild ride for 2009.

Agenda Moves to Huntington Beach to Correspond with U.S. Open of Surfing and Earlier Buyer’s Cycle Dates

Timing of trade shows have always been a major issue, as has their affiliation and of course location. Latest changes for Agenda may be a good but doe make sense for it%uFFFDs core exhibitors?

Happy Women’s Day! In Honor, Label Networks Turns to Women in Sports and the Market Opportunities by Understanding the Future: Top Sports Young Women Most Want to Learn

Tracing changes in top sports 13-25-year-old females want to learn provides quantitative trend forecasting in where new market opportunities lie as young women aspire to connect with specific sporting lifestyles.

Snow Industries of America (SIA) Trade Show Appears Recession-Proof, But Does the Industry Have its Head in the Snow?

Board graphics ruled, science in outwear is now the norm, and bindings are finally looking cool. That’s just a start.

Missbehave Magazine Drops Print and Goes Digital

While we’ll miss the print version of this sassy, bad-ass girl street title, this might be a good thing. Here’s why.