Tag: Surface

Seek No Further Brings Cool-Factor to Fruit of the Loom


Fruit of the Loom is tapping into their heritage past finally with the launch of a new collection called Seek No Further. Designed by the very credible Dorothee Loermann, formerly from Surface to Air, the simplistic collection based on the basics of Fruit of the Loom’s signature underwear gives a new jolt of credibility to […]

Profile: Surface to Air -Paris Collective, Store, Design and Music Video Directors, Trade Show Creators of Rendezvous and Virtual Fashion Trade Show LeNewBlack

Collectives that capture our attention often have more than just a fab store and collection. The latest from Surface to Air is a trend worth noting -the rise of virtual fashion trade shows.

Store Profile: Paris Concept Store colette and How It Features Multi-Genre Trends

Each month is something new as one of the world’s most famous concept stores redefines itself constantly. This month there’s the Miles Aldridge expo, 35th Anniv of Hello Kitty, and the Andre-InCase-Arkitip Collab to start.