Japan continues be a hotbed target for Volcom as they continue to move internationally, however as we’ve studied, the street fashion scene, especially in Tokyo, is far different than what you’ll find anywhere else.
Volcom Buys It’s Japanese Distributor, Plus How the Street Fashion Scene Differs in Japan vs. USA
ASR Runway Fashion Show Part 2: Glimpses of Fashion from Skate, Snow, Surf Lifestyle Apparel Indicate Refreshing Sporty Styles in Skinny Denim, PeaCoats, 90s Belts Dresses
In Part 2 of the ASR Fashion Show story from the trade show last week, January 24-26 in San Diego, Label Networks delivers images of top brands in action sports and trends in lifestyle apparel relating to this industry.
T-shirt Brand Innovator Exclusive Interview Delivers Insight on Sales Cycles, Reps, Distribution, Manufacturing, Music, Inline, and Skateboarding Influences on the Marketplace, How Lady Footlocker Could Have Made a Fortune
This week’s Interview is with AJ Jackson, a T-shirt Action Sportswear Pioneer -Los Angles, CA New York City. Specialties include: Streetwear, Action Sports-inspired Apparel, T-shirts, Denim, Sales Reps, Trade Shows, Connection with Music Apparel Crossover Particularly Punk, Hip-Hop, Reggae, Dub, Indie
Music Fashion and the Power of Grassroots Marketing: So Why Aren’t More Brands Using It?
Perhaps it’s a rhetorical question, but each year as we move into summer music tour season, we often ask ourselves given the importance of music in connecting with youth culture, why more brands don’t use it? Music is at the vortex of youth culture lifestyle and is the most essential culture to track in terms of reaching 13-25-year-olds globally. More than sports, fashion, TV entertainment, or technology, music is the thread that links the youth culture marketplace across all economic levels, regions, ethnicities, age groups, and genders.
Youth Culture Fashion Redefines Itself with Adaptations to Street, Urban, Urban Superior, and Contemporary, Providing New Dangers to Brands Getting Profiled
Revealing discoveries from fresh research quantifies which former top brands are now tumbling and why, who’s the new kid on the block, and how economic shifts are influencing spending patterns, preferences, even fashion classifications.