Tag: Volcom

Top T-shirt Brand Preferences by North American Youth Culture Indicate Vital Changes in Fashion Landscape-Fresh Data from Spring Study 2009

As one of the highest-grossing markets in youth and street fashion, T-shirt brands that score high as favorites indicate where things are headed and why.

Cowboy and Country Fashion Redefined by a New Generation of Guys Inspiring a Mash-up of Traditional Brands with Surf and Moto Influences

Going deep into the heart of the USA it’s clear that the American cowboy influences much of what makes-up male fashion in many parts of the country as the search for value, tradition, authenticity increase. Exclusive photo report. Part 2 cowgirl styles next.

Surf Brands Making Moves: Quiksilver and Roxy Sign Home Product Licensing Deal with CHF Industries; Billabong Claims Sponsorship Title of Pipeline Masters

Surf brands making waves–one from a licensing deal which could lead to others doing the same down the road, another taking top sponsorship title.

Dick Baker, Surf Industry Manufacturers Association (SIMA) Chairman Emeritus and former President of OP, Passes Away

Reflecting on my talks with Dick Baker and his business prowess in preparation for a presentation at a former SIMA summit.

Financial Round-up: Burton Cutbacks; Volcom Results; Nike Down but”Others” Up; Zumiez Plans; H&M Launch in Moscow

It’s a roller coaster our there with diverse global youth culture company reports and strategies indicating a wild ride for 2009.

American Apparel Continues to Blaze Trails as the Brand to Watch -Label Networks Reveals Other Insights and Top T-shirt Brand Preferences Among 13-25-year-olds in North America and Europe

Label Networks’ Profile Report on American Apparel illustrates data analysis from our North American and European Youth Culture Studies on trends and what youth culture consumers think

Trade Show Review: Action Sports Retailer Provides Insight into Surf, Skate, Snow, MotoX Inspired Apparel Indicating Strong Retro Trends and Pacific Northwest Vibe

Action sports apparel and brands re-define themselves as seen at the January smaller, tighter show.

Quiksilver Continues to Get Hammered: 200 Laid-Off, Poorly Timed Commercial with Microsoft Debuts; Prized Jewel DC Shoes Rumored to be Sold to VFC%u2026and Here’s What Youth Markets Think

Label Networks recaps the brand’s preference placement among 13-25-year-olds in our consumer data from North America over the last 5 years (one reason why subscriptions come in handy).

Retail and Brand Economic Round-up: Target’s Downturn and McQ Collaboration; Abercrombie & Fitch Loses Cred but Not in Europe; Quiksilver Closes Rossi Sale and Launches Street-inspired 2009/10 Outerwear; Volcom Remains the Hidden Gem

Youth culture retail and branding strategies continue to evolve through economic downturn. Here’s what’s up with some main players.

Action Sports Retailer Trade Show Kicks Off with Runway Fashion Featuring Top Styles from Skate, Surf, Snow, MotoX Industries – Part One

ASR launched Thursday, January 24th with all of the excitement that comes with walking the trade show halls of fashion from the giants of surfing, skateboarding, motocross, and action sports lifestyle. Of course the Volcom area had it usual themes this year including neon green and pink, and Electric Vision next door which was just bought out by Volcom celebrated with a Let It Snow theme and confetti snow everywhere. But interestingly the motocross area continues to expand and provide new energy -all surrounded by Famous Stars & Straps. Check out next week’s stories for more from the show floor.