The latest in the growing trends of wearable technology comes from Google’s Project Jacquard. Project Jacquard makes it possible to weave touch and gesture interactivity into any textile using standard, industrial looms. Levi Strauss is the first fashion brand to partner with Project Jacquard towards creating new interactive touch-sensitive surfaces. “Levi’s has always stayed true […]
Levi’s Partner’s with Google’s Project Jacquard to Create Conductive Yarns, Revolutionizing Wearable Technology
Snow Industries of America Trade Show Reveals That Fresh Trends in Snowboarding and Skiing Apparel and Hardgoods Is Moving Fast In Crossover Directions, Towards Capturing New Consumers
The annual Snow Industries of America (SIA) trade show in Denver, CO, January 29-30, brought together the industry of snowboarding and skiing, but with an additional boost from outdoor sportswear, athleisure brands, and wearable technology. The lines between industries are forever blurring, and based on demand from a new, DIY youth marketplace, technology is at […]
Uniqlo’s Grasp of New Media Re-Molds Concept of Fashion Marketing—Latest Invention, Smartphone Alarm App That Reflects the Weather
As odd as it may seem, fast-fashion giant Fast Retailing’s Uniqlo from Japan continues to push digital and new media boundaries that have changed the concept of fashion marketing. From cool screensavers, to their “Lucky Counter” utilizing Twitter to achieve hype and discounted prices, to a clear favorite, the 88 Colors campaign that, like their […]
Project/reed Installation at S.L.A.T.E. Delivers Snapshop of Most Coveted Collabs in Street Culture
Project and S.L.A.T.E. fashion trade shows August 20-24 in Las Vegas also offered a variety of inspiring installations and creative areas where attendees could pick up on why certain trends were blossoming compared with others and where the inspirations were originating. From the perspective of youth culture and street, one such prolific area was the […]
Wearable Technologie-From the Mobile Phone Dress to USB Necklaces, Influences from Tron and Sci-Fi Taking Center Stage
Fashion and accessories continue to turn towards electronics and technology not only in design, but built-in communication, music, and mood-ring-like fabrics.
Wearable Technologies and Connecting with the Future -Latest Trends in Technology as Fashion
Often technology experts work isolated from fashion designers, however growing trends in wearable technologies, from Nintendo gaming devices and iced-out iPods as necklaces, to colorful headphone collaborations, GPS navjackets and “friend finders,” some brands are tapping into new opportunities for both industries by creating across traditional boundaries.