A recap of the highlights from the men’s competitions at X Games 16 reveals a younger generation of competitors raising the bar in action sports.
X Games 16 Creates New Heroes in Action Sports in Skateboarding, BMX, MotoCross and Rally, While Showcasing an Entirely New Level of Talent
Action Sports Round-up 2: Group Y X TWS Biz; X Games New-KIA Asian Games and Skate Video Competition; Retail: Zumiez, Collective Brands
X Games Re-Cap: Athletes to Watch for Upcoming Olympics, Fresh New Sports, and Hot New Heroes (and Sponsorship Opportunities)
Here’s why the ESPN Winter X Games in Aspen are considered the Alternative Winter Olympics and in many cases, better, as new sports are tested and new heroes created with a completely different vibe.
Japan’s Most Popular Band, X Japan, Shuts Down Hollywood Bringing an Influx of Visual Kei Fans and Fashionistas
This unique style of music-infused fashion and lifestyle is infiltrating American youth culture, mixing Anime, rock opera, Goth-Loli, and diehard Yoshiki fan inspiration.
Women and Action Sport-Tracing the Market Potential
Where lifestyle associations matter most and how through action sports, brands can attract young women.
Skateboarding Potential: What’s It Take to Get the Next Gen Involved
Data from Label Networks’ annual Skateboarding, Snowboarding, Skiing Profile Report reveals ideas for increasing participation.
Winter X Games 13 Brings New Energy for Snow Sports with Back-to-Back Golds from Shaun White, Big Wins from Lindsey Jacobolis, and New Events Like Skier Big Air and Women’s Slopestyle Skiing
The X Games are the Olympics of action sports, and if anything, give the IOC with all their pomp and skullduggery a run for their money. Winter X Games 13 upped the bar on that with major excitement, old and new heroes, and fresh styles.