Tag: X

X Games 16 Creates New Heroes in Action Sports in Skateboarding, BMX, MotoCross and Rally, While Showcasing an Entirely New Level of Talent

A recap of the highlights from the men’s competitions at X Games 16 reveals a younger generation of competitors raising the bar in action sports.

X Games Re-Cap: Athletes to Watch for Upcoming Olympics, Fresh New Sports, and Hot New Heroes (and Sponsorship Opportunities)

Here’s why the ESPN Winter X Games in Aspen are considered the Alternative Winter Olympics and in many cases, better, as new sports are tested and new heroes created with a completely different vibe.

Japan’s Most Popular Band, X Japan, Shuts Down Hollywood Bringing an Influx of Visual Kei Fans and Fashionistas

This unique style of music-infused fashion and lifestyle is infiltrating American youth culture, mixing Anime, rock opera, Goth-Loli, and diehard Yoshiki fan inspiration.

The Rise of Women’s Motocross and the X Games Influence Pumps New Opportunities for Fans, Female Athletes, Sponsors, and Fashion

Slick conditions with SuperCross kickers provided intense excitement as the women’s motoX field raced fast, pulling freestyle moves that proved this is a sport at the cusp of its potential.

Women and Action Sport-Tracing the Market Potential

Where lifestyle associations matter most and how through action sports, brands can attract young women.

Skateboarding Potential: What’s It Take to Get the Next Gen Involved

Data from Label Networks’ annual Skateboarding, Snowboarding, Skiing Profile Report reveals ideas for increasing participation.

Winter X Games 13 Brings New Energy for Snow Sports with Back-to-Back Golds from Shaun White, Big Wins from Lindsey Jacobolis, and New Events Like Skier Big Air and Women’s Slopestyle Skiing

The X Games are the Olympics of action sports, and if anything, give the IOC with all their pomp and skullduggery a run for their money. Winter X Games 13 upped the bar on that with major excitement, old and new heroes, and fresh styles.