The final ESPN X Games took over downtown Los Angeles August 1-4, 2013 in a bittersweet celebration as the X Games will move onto Austin, TX, in the summer of 2014. More than 19,000 fans came out to check out the events and activities which blanketed the L.A. Live event deck, Staples Center, and out […]
Last X Games in Los Angeles Ends with Strong Finishes in Women’s Street Skateboarding
X Games Selects Austin, TX to Host Next 4 Years of North American Games
Starting May 14, 2013, Circuit of The Americas and ESPN will collaborate for the next 4 years to host the North American X Games in Austin, TX, beating out potential host cities, Chicago, Detroit and Charlotte. Here’s the big news from ESPN today, July 17, 2013, with the official announcement of the next location of […]
Skateboarding Big Air Off 80-Foot Perches Stokes Fans at X Games 17 -Bob Burnquist Lands the Gold
One of the most exciting events at the X Games, Big Air skateboarding came with its fair share of thrills and chills and top skaters, including newcomer, 14-year-old Mitchie Brusco, threw massive tricks.
Motocross Freestyle Packs In Fans As Top Global Riders Perform Amazing Feats in X Games 17
Once shunned as un-motocross-like, the freestyle event at X Games is now one of its biggest draws. Here’s why.
Dramatic Clutch Run Boosts Shaun White to Gold in X Games Skateboard Vert
Highlight of X Games 17 comes from a dramatic showdown during Skateboard Vert competition with Pierre-Luc Gagnon, Shaun White, and Bucky Lasek proving why
this sport is a favorite among youth culture.
Olympics Are Probably Moaning as ESPN X Games Announces New Expansion Now With 6 Events Globally
While the question continues to rage on, “what is action sports these days?” the X Games continues its global domination.
Winter X Games 15 Sets Records; Shaun White Captures 4th Gold, Kelly Clark Stomps 1080 for Gold, and Torstein Horgmo Launching a Triple Corkscrew for Gold
The X Games, a.k.a. the youth culture’s Alternative Olympics, set records all over the place, with 114,200 in attendance at Aspen, CO, record-breaking athletic feats, new event debuts, and heroes.
Snowboarding: Size of Market, Perceptions, and What It Will Take to Get the Next Generation Stoked to Ride
Fresh data from our Fall Youth Culture Study 2010, combined with forecasts from previous Label Networks’ data provides insight into how this industry is taking shape and where market potential lies.
VF Corp Announces Profitable Third Quarter up 7% with The North Face and Vans Leading the Charge
Success stories in an economically challenging time are always good to hear. In this case, VF Corp revenues are up with projected growth and interesting marketing plans for X Games and Vans OfftheWall.tv.
The Rise of Women’s Motocross and What It Means to Athletes, X Games, Sponsors, and Fans
Taking an in-depth look at increased popularity of women’s motocross, plus athlete superstars like gold-medalist Ashley Fiolek, and LN data, it’s clear that this is one sport with excellent marketing and sponsorship opportunities.