Youth culture lifestyle choices provide forecasts for effective brand strategies across the board -from entertainment and news, to fashion, technology, music, sports, and choices in living.
NBC Sports X MTV = Alli
In a move to bring some of the top action sports properties under one big umbrella organization, the Alliance of Action Sports may give the industry serious mainstream leverage.
X Games Re-Instates Vert Competition After Heat from Pro Skaterboarders BMX Rider-What This Means about The State of Halfpipe Competitions, Including the Youth Olympic Games
Heated talks between ESPN X Games organizers such as Chris Stiepock and professional skateboarders such as Bobby Burnquist, Tony Hawk, and a slew of others (not to mention those flaming message boards on various skate-related sites and blogs) have caused the X Games to continue with its 13-year-tradition of holding a vert (a.k.a. halfpipe) competition for both skateboarding and BMX at the Summer X Games in Los Angeles in July.
10 Deep’s Emeka Obi Talks with Label Networks TV about the Birth of the Legendary NYC Streetwear Label, the History of Streetwear, Where Things are Headed Next
10 Deep is a true legendary brand in streetwear, having been around for 12 years and pushing the scene before it was even coined as the subculture called “streetwear.” “We’ve been riding the wave of highs and lows since its existence,” says Emeka Obi, the Marketing and PR Director for 10 Deep in an exclusive interview with Label Networks TV at MAGIC Fashion Trade Show. “We come from a variety of different things and where things started, ranging from punk, skateboarding, hip-hop and where things fuse together into socially relevant forms. Our work is a part of these things -sometimes political, sometimes nonsensical -cues taken from global influences.”
BMX Freestyle Vert Captures the Attention of Rapt Audience with Huge Flairs and Whip Combos by the Best in the Sport
Huge amplitude, flairs, and alley-oop whip combos made the BMX Vert competition at the X Games one of the most impressive events and proving why the sport has a growing following of fans and sponsors.