Author: Kathleen Gasperini

BREAD & BUTTER BERLIN Announces Fresh Plans for July Edition Including the Modern Urban Lifestyle, Space for Up-and-Coming Brands and Concepts, and Sustainability

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Bread & Butter is back in action and has announced some innovative new plans or their July 7-9, 2015 show at their usual place, the Berlin-Tempelhof, including the theme Modern Urban Lifestyle. As we’ve been saying for the past few years now, fashion trade shows have to change to keep up with lifestyle shifts in […]

Snow Industries of America Trade Show Reveals That Fresh Trends in Snowboarding and Skiing Apparel and Hardgoods Is Moving Fast In Crossover Directions, Towards Capturing New Consumers

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The annual Snow Industries of America (SIA) trade show in Denver, CO, January 29-30, brought together the industry of snowboarding and skiing, but with an additional boost from outdoor sportswear, athleisure brands, and wearable technology. The lines between industries are forever blurring, and based on demand from a new, DIY youth marketplace, technology is at […]

Kelly Slater, 11-Time World Surf Champion, Adds More to His Sustainability Initiatives with Majority Stake Investment in Firewire

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Just off the heels of announcing the direction of his new, sustainable-driven apparel brand Outerknown, Kelly Slater, the 11-time Association of Surfing Professionals World Champion, has told Slab Magazine, his intentions for buying a majority stake in Firewire, the surfboard brand. Firewire is one of the few surfboard brands in the industry that have been […]

Outdoor Retailer Trade Show Features Refreshing Themes Including Urban and Modern Outdoorsman, Twists on Heritage, and Fashion Representing a New Kind of Buyer

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Story and Photo by Tom Wallace and Kathleen Gasperini Outdoor Retailer at the Salt Lake Palace, UT, is the premiere outdoor trade show in the U.S., which featured 1,036 exhibitors, and an estimated 22,000 attendees over the course of 4 days running from January 20-24, 2015. Key themes this winter included the usual technical outerwear […]

Lack of Women in the Outdoor Industry Isn’t It’s Only Problem, but OIWC and REI Have Partnered To Do Something About It

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There was a lot of talk last week during the Outdoor Retailer Trade Show in Salt Lake City, January 20-24, 2015, regarding just who is the modern outdoors person? From Range magazine’s excellent presentation on the Modern Outdoors Woman, to the New Product TV area interviewing panelists on the Modern Outdoors person in general, to […]

X Games Aspen’s New Queen, and Youngest Ever Gold Medalist Stuns in Snowboarding SuperPipe; Defending Champ in Men’s SuperPipe Rules

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X Games Aspen 2015 wrapped up yesterday, January 25, 2015, with some incredible results. On day 4, the X Games achieved the largest single-day crowd in X Games Winter history with 48,500 fans. The X Games Winter also featured more of a festival-like experience, ramping-up its musical performances throughout the Games and featuring a highlight […]

Agenda Trade Show January 2015 Edition Provides Best Platform for Streetwear and Action Sports, Mix of Heritage and Fresh Twists, Achieving Business and Fun In Unique Style

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Story and Photos by Kathleen Gasperini and Tom Wallace The Agenda Trade Show in Long Beach, CA, January 5-6, 2015, featured inspiring designs, brisk business, and a coming together of the best in action sports-inspired and streetwear fashion, footwear, accessories, and wearable technology. With an industrial theme made of a mix of barrels, pallets, and […]

4th Annual Agenda Emerge Powered by Group Y Highlights Innovation and Creative Brand-Building with Speakers Shepard Fariey, C.R. Steyck III, Mike Ness, Tinker Hatfield, and More

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The 4th Annual Agenda Emerge powered by Group Y held in Long Beach, CA, January 6, 2015, was the biggest conference yet for the action sports and streetwear industries. With a capacity crowd of 825, it was clear that people were interested in hearing how innovation and creativity can produce the most amazing brands, bands, […]

Surf Wrap-Up: Billabong Pipe Masters and Vans Triple Crown of Surfing Won by Julian Wilson; Gabriel Medina Wins World Champ of Surf Title, a First for Brazil; World Surf League Names 2015 Line-up

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The world of professional surfing has come to a close for 2014 with some of the best waves and competition in surfing history. Young guns such as Julian Wilson and Gabriel Medina are stepping-up, replacing surf pros like Mick Fanning and 11 time Association of Surfing Professionals (ASP) Champ Kelly Slater, and making way for […]

Olympics Approve New Games Bid Process and Olympic TV Channel—But Will This Engage Youth?

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The new Olympic Agenda 2020 has been approved as of the last meeting at the IOC headquarters in Lausanne on December 11, 2014. The two main initiatives, which are slated to start at the Tokyo Games in 2020 include the bidding process for Olympic Games which includes how the host city can account for sustainability, […]