Latest from American Apparel.

American Apparel is in talks for potential bankruptcy just when it seemed like things couldn’t get worse. 17% decline in revenue from $19.4 million in their second quarter to $16.2 million a year ago means they have burned about $23 million in Q2 alone.

There are also some 20 lawsuits surrounding the firing of former CEO and founder Dov Charney.

According to statements in their 2015 financial reporting, they said, “Based upon the trends occurring in our operations since June 30, 2015 and through the date of this release, together with our current expectations and projections for the next four fiscal quarters, we believe that we may not have sufficient liquidity necessary to sustain operations for the next twelve months. These factors, among others, raise substantial doubt that we may be able to continue as a going concern.”

“As of the date of this release, substantial uncertainty exists as to the ultimate outcome of those discussions, and there are no assurances that such efforts will result in any transaction or agreement, or that any such transaction or agreement, if proposed and/or implemented, will be successful. In addition, whether or not any such transactions or agreements were implemented or successful, our existing and any new investors could suffer substantial or total losses of their investment in our common stock.”

For a brand that was once at the top of their game and continues to rank fairly high in our Youth Culture Studies, this could be a significant blow within the teen fashion industry.

Stay tuned for more.