Category: Action Sports

Billabong X Universal Music Group; Billabong X Modern Amusement

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Billabong’s on a roll, now with new partnership with Universal Music and license deal with Modern Amusement.

New Dream Surf Break Found in Indo Tidal Bore by Rip Curl Search Team

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3-Time World Surfing Champ Tom Curren claims this is the biggest discovery in 20-year-olds of exploring for new waves. Surf industry goes richter.

Big-Wave Surfing Taken to New Limits as Jaws Gets Ski-Surfed Instead of Surfed-Surfed

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The progression of big-wave surfing has taken another leap as skier Chuck Patterson skis down the monster faces of Jaws in Maui.

Outdoor Retailer Trade Show Proves Crossover Potential with Action Sports, Technical and Heritage Fashion Trends, Footwear, Accessories

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All eyes were on the OR Winter Trade Show as the outdoor industry continues to evolve, bringing with it some new crossover categories, exhibitors, designers, and ideas.

Winter X Games 15 Sets Records; Shaun White Captures 4th Gold, Kelly Clark Stomps 1080 for Gold, and Torstein Horgmo Launching a Triple Corkscrew for Gold

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The X Games, a.k.a. the youth culture’s Alternative Olympics, set records all over the place, with 114,200 in attendance at Aspen, CO, record-breaking athletic feats, new event debuts, and heroes.

Snowboarding: Size of Market, Perceptions, and What It Will Take to Get the Next Generation Stoked to Ride

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Fresh data from our Fall Youth Culture Study 2010, combined with forecasts from previous Label Networks’ data provides insight into how this industry is taking shape and where market potential lies.

Action Sports Size of Market–Surf, Skate, Snowboarding, BMX, Wakeboarding, FreeSkiing, Motocross–Plus Preferred Sports Programming Show Shifts in Youth Preferences, Participation, Opportunities, and Decline

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To accurately quantify size of market requires data of youth that participate vs. those that don’t vs. those interested. Label Networks’ Fall Youth Culture Study includes fresh results for all action sports, plus shifts in programming preferences, viewing patterns, and crossover potential.