Pro surf season is in full swing with Vans Triple Crown starting in Hawaii, ASP Rip Curl in San Francisco, and incredible surfing pushing the sport in new ways.
Shaun White’s new gig with D6 Sports could trigger changes in action sports as he rolls out his own stuff (except for snowboards which Burton is probably stoked about).
Today, the apparel, footwear, accessories, and icons surrounding favorite sports are what gets people to participate or aspire towards association. This drives trends.
The Triple Crown in Hawaii is ramping up as the final stage for surfing competition, but this year, there are no women’s events. What this means for the state of surfing.
A new twist on a retro culture, the latest mash-ups feature pure West Coast vibes. Here’s hot it’s inspiring fashion, footwear, collabs, art and style from this growing movement.
On the heels of Hurricane Irene, the event canceled its music festival portion, but got in the surf action with new swells from upcoming Hurricane Katia.
One of the most exciting events at the X Games, Big Air skateboarding came with its fair share of thrills and chills and top skaters, including newcomer, 14-year-old Mitchie Brusco, threw massive tricks.