Category: Sustainability

The State of Mind of Youth Culture: A New Generation with Different Concerns Means Changing Dynamics for Relevant Businesses

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Youth culture by their very nature of entering into a new world of personal identity and awareness often comes with a huge dose of hopefulness despite the state of the global economy, environment, or even war. The main reason for this sense of hope and happiness comes from having really no other comparisons developed yet […]

Dov Charney, CEO of American Apparel Talks Future of Manufacturing in America, Trends, Immigration in Fiery Interview

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Manufacturing in the United States is a hot issue especially in fashion these days and who better to outline predictions of a global economic change than the controversial CEO of American Apparel, Dov Charney. Filmed inside his downtown Los Angeles manufacturing center of American Apparel Charney offers up why his Made in the USA model […]

Sustainable Surf Partners with Association of Surfing Professionals Tour To Green-up Events

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The non-profit organization Sustainable Surf, the leader is creating surfboards out of recycled materials and guidelines for green events, has partnered with ASP North America for the 2012 season. This could set new standards for action sports events in general. The goal of the partnership is to provide a useful framework for looking at event […]

18th Vans Warped Tour Kick-off Announces Fresh Changes for the Upcoming Summer Tour, Headliners Rise Against, All Time Low, The Used, Anti-Flag, Taking Back Sunday, and More

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The Vans Warped Tour kick-off March 29, 2012 at the Club Nokia in downtown Los Angeles marked the official call that summer music tour season is about to begin. Coming into its 18th year, it can easily claim the title of the longest running music tour in North America. Kevin Lyman, founder and director of […]

Fixie/Urban Cycling Sportswear Continues to Gain Traction, Now with Levi’s Latest

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Jumping into the growing lifestyle marketplace of urban cycling/Fixie gearheads, Levi Strauss continues to push their denim and non-denim NanoSphere collection structured and made specifically for the urban rider. The launch for summer has been met with solid reviews mainly because the fabrics which are both denim and non-denim are quite functional for urban cycling […]

Invisible Children’s Viral Campaign Against Ugandan Warlord Joseph Kony Ignites Youth Culture

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Invisible Children is a non-profit that’s become incredibly powerful and popular among youth culture within the last 5 years based on unique ways of engaging today’s technically savvy youth culture marketplace and increasing awareness about Ugandan warlord Joseph Kony who continues to abduct and create children soldiers, among many other monstrosities across Central Africa. On […]

Culture Jamming Round-up: The Red Ball Project by Kurt Perschke, and Manifest Destiny by Mark Reigelman

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The crossover of street art into inspiring creative advertising is a subculture we define as culture jamming and one that not only provides a sense of relief and humor to the trials of everyday life, but clever ways of reusing urban public spaces to be seen in completely different ways. One of our favorites currently […]

Fashion Trade Shows Reveal Dichotomy Between Nostalgia Americana and Camo Classics to Beach Boys Infused Kaleidoscope Colors, and In-Between Californication

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Vegas fashion trade shows are currently in full swing as the world’s top fashionistas, buyers, exhibitors, media, and celebs have come to America’s biggest shows of the year from February 12-15, 2012 to check out the latest from MAGIC, Project, Workroom, (capsule), S.L.A.T.E., Street, Pool, and others. From our perspective of youth culture trends, we […]

Agenda Fashion Trade Show Indicates Strong Showing of New Brands on the Action Sports Horizon and Crossover from a Variety of Influential Lifestyles

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Story and Photos by Kathleen Gasperini and Tom Wallace Agenda trade show, once known as the bastion of underground that usurped ASR back in the day, has been a fully-fledged fashion trade show in its own right now for years, but if ever there was a time that announced this, it was January 5-6, 2012 […]