Category: Marketing/Advertising

Converse Puts a DIY Spin On Their Soho Flagship

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Converse’s flagship store at 560 Broadway in NYC has always been a retail marvel, but with their re-opening of their 10,000 square-foot space, it’s now their largest in the world and includes a key item for customization and interactive experiences with their Converse Blank Canvas Customization activation. In this space, fans can change-up their sneakers, […]

The Fate of Mountain Biking on Federally Managed Wilderness; IMBA Steps-up Advocacy

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Last week the International Mountain Bicycling Association (IMBA) held an important press conference on the fate of mountain biking on federally managed wilderness. Their planes included a very strong advocacy position. Mike Van Abel, IMBA’s President and Executive Director stated, “After thoughtful deliberation and careful consideration, including conversations with many partners and stakeholders, IMBA’s board […]

The Quiksilver in Memory of Eddie Aikau Big Wave World Surf League Event Brings Gathering of the Tribes, Top Surfers in the World, on Waves Up to 60 Feet

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After 31 years of holding the Quiksilver in Memory of Eddie Aikau Big Wave surf event on the North Shore of Ohau, this year in 2016, was the biggest Eddie in history with waves up to 60 feet high and the biggest crowds ever. On February 25, 2016, John John Florence (HAW) brought a new […]

Will Los Angeles Get the Olympic Bid Again in 2024? Or Paris?

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While there are two other cities in the bidding war for the Olympics in 2024 other than Los Angeles and Paris, they both are leading candidates in the race of 4 cities for the bid, including Rome and Budapest. On February 17, 2016, the International Olympic Committee (IOC) received the four Candidature Files from Los […]

Bread and Butter Returns Under Direction of Zalando and New Consumer-Based Concepts

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Bread and Butter Berlin, which was bought by Zalando, the ecommerce company in June 2015, is coming back in a different incarnation and location. It will no longer be at the Airport Tempelhof, but rather, in the same location during Berlin fashion week as Seek and Bright trade shows in Arena Berlin from September 2-4, […]

Paul Frank is Back at Paul Frank

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When we first wrote the story, Paul Frank Gets Fired from Paul Frank in 2005, it was a shock to the industry, and especially to Paul Frank Sunich, the eclectic creator of Julius the Monkey and other characters, not to mention home furnishings. Paul Frank at that time was a big part of the action […]

Pharrell Williams Goes from Collaborating with G-Star to Becoming Co-Owner

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Over the past couple of years, Pharrell Williams has been working with G-Star in terms of their direction on sustainability including the “Raw for the Oceans” capsule collection with his own brand Bionic Yarn which turns plastic bottles that are recycled into wearable denim, which gave G-Star a boost across the board. As more fashion […]

Agenda Trade Show Continues Trend as the Premiere Destination for Lifestyle Brands in Action Sports, Streetwear Fashion, and Urban Cultures with New Themes and Networking Opportunities

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It can be said that the flagship Agenda fashion trade show in Long Beach January 7-8, 2016, showcased one of the most truly authentic and creative environments in fashion that we’ll see throughout this fashion trade show season. In part, it’s because this show, created by Aaron Levant, stemmed from a history of offering an […]

Boarding for Breast Cancer (B4BC) Celebrates 20th Anniversary Year with Plans to Revive the Historic Snowboard + Music Festival, Plus Launch of a Photo Exhibition Tour of 20 Most Iconic Snowboarding Images of All Time, and More

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Two decades ago, a small group of young women, leaders in the snowboarding industry, including Label Networks’ Senior Vice President, Kathleen Gasperini, turned the tragic loss of a friend to breast cancer into a positive new movement called Boarding for Breast Cancer (B4BC). Launching with huge snowboarding and music festivals, the events attracted girls and guys […]

Donna Carpenter Promoted to CEO of Burton Snowboards—Significant Step for the Industry, Women Riders, and the Environment

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We are stoked to hear that Donna Carpenter has been promoted to CEO of Burton Snowboards for many reasons. First, as leader of the strongest snowboarding brand out there, it’s nice to know there’s a leader in our industry who looks at two critical issues with great importance: women in snow sports and the environment. […]