Facebook has purchased Instagram for $1 billion, which is big news, but that’s just the start of things. Heard today via TechCrunch is that Instagram closed a $50 million Series B round from Sequoia, Josh Kushner’s Thrive Capital, Greylock, and Benchmark at a $500 million valuation. Apparently, investors, many of whom didn’t know about the […]
Category: Social Networking
SXSW Rumors Fuel Speculation That Mashable May Be Bought By CNN for $200 Million
SXSW in Austin, TX, is the place to be right now as the film and interactive portion are underway, and the music showcases portion, featuring keynote speaker Bruce Springsteen, is about to begin. It makes sense then, that with hordes of leading-edge tech-heads in the area that speculations would arise about various new media forecasts […]
Invisible Children’s Viral Campaign Against Ugandan Warlord Joseph Kony Ignites Youth Culture
Invisible Children is a non-profit that’s become incredibly powerful and popular among youth culture within the last 5 years based on unique ways of engaging today’s technically savvy youth culture marketplace and increasing awareness about Ugandan warlord Joseph Kony who continues to abduct and create children soldiers, among many other monstrosities across Central Africa. On […]
YouTube Strategy to Bring in Hollywood Bigwigs to Boost Channels Defies Very Reason Youth Culture Likes It
It sounds like an old AOL story, but Google, owners of YouTube, have announced that they’re enlisting “Hollywood” to generate more views by creating another 25 hours of programming with topdogs in TV spending a $100 million “seed” money. This is YouTube’s largest spending commitment on content so far. The question is, why? At least […]
MAGIC China—Sign of the Times as Fashion Brands Seek New Markets, Plus Youth Culture China Trends from Label Networks
While MAGIC fashion trade show and all of the surrounding shows in Vegas from February 12-15, 2012 bring out some of the best in new fashion brands, buyers and trends, one aspect that has quickly caused a ripple effect actually came from Sourcing and the seminar “China, the Dragon in Transition: Sourcing From and Selling […]
Facebook’s IPO vs. Changes in Key Social Networks and Features Most Liked Among Youth Culture-Understanding Shifts in New Media Patterns
As social networks try to stay one step ahead of the largest market that uses the medium, it’s important to see which features are most important to specific demographics and why.
Olympic Games’ Show Your Best Viral Video Campaign Hopes to Attract Youth Culture; Plus Latest on Winter Youth Olympics in Innsbruck
The Olympic Games continue to try and engage people, particularly youth culture, through a variety of campaigns that often completely miss the mark, mostly because the sports they profile are rarely on the radar among a new generation. However, we will give them some cred for their latest new social media program called “Show Your […]
Youth Culture X Advertising: “What is it that Advertisers don’t understand when advertising to you about their products?”
One of the most powerful sections of our Youth Culture Studies in the past few years is the changing dynamics within the Advertising section based on 13-25-year-olds’ responses to what advertising means to them and what works and what doesn’t and why. As we’ve seen over the past 11 years at Label Networks, advertising methods […]
Facebook Moves Towards Becoming a Music Platform and Adopts Twitter-like Features
In anticipation of F8 Summit, Facebook is rolling out the latest news: possible partnerships with Spotify, Mog, Rhapsody.
Youth Culture Shifts in Social Networking Indicate New Media Patterns Are In Full Swing -Fresh Data from Label Networks’ Summer Youth Culture Study 2011 -Back-to-School
Preferences in social networks, number of accounts, key features and usage patterns are all changing yet again, especially for younger demographics indicating the need for fresh business strategies.