Category: Sponsorship

Olympic Games’ Show Your Best Viral Video Campaign Hopes to Attract Youth Culture; Plus Latest on Winter Youth Olympics in Innsbruck

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The Olympic Games continue to try and engage people, particularly youth culture, through a variety of campaigns that often completely miss the mark, mostly because the sports they profile are rarely on the radar among a new generation. However, we will give them some cred for their latest new social media program called “Show Your […]

Billabong Takes a Dive Closing a Record 44 Percent Lower—Strategic Capital Structure Review Underway

VANS Triple Crown of Surfing, Billabong Pipeline Masters In Memory of Andy Irons

Aussie Kieren Perrow wins Billabong Pipe Masters in North Shore, Oahu.Just off the high-voltage surfing competition finale of the Billabong Pipe Masters in Oahu earlier this month, the reality of the Aussie surf brand faced a huge obstacle on Monday, December 19, 2011 when is closed 44% lower, closing at A$2.03 a share an all-time […]

Li-Ning from China Goes Head-to-Head with Nike and Adidas Via Ecommerce in America—How This Effects Sneaker Culture

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Li-Ning dives into the American marketplace yet again. This time via ecommerce and Facebook.In our China Youth Culture Studies, the sportswear brand Li-Ning continues to crawl up the ranks as a top preferred brand among 15-25-year-olds. Interestingly however, in the United States (and elsewhere), it’s one of the biggest global brands that nobody really knows. […]

Quiksilver Reports 10 Percent Revenue Increase in Fourth Quarter, Big Thanks to Roxy, Plus New President of Retail

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Quiksilver Team Rider Kelly Slater winning his 11th ASP World Champ Title. Photo by ASP.On December 15, 2011, Quiksilver, which has had a tough time of things during this recession, announced revenues grew 10% to $545.2 million compared with $495.1 million in the fourth quarter in 2010. Consolidated net revenues for the year grew 6% […]

Donna Burton Carpenter to Keynote at Outdoor Retailer—Looking at Diversity of Women in Business and Sports

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Donna Burton Carpenter in the middle.Donna Burton Carpenter may be best known as president and co-owner of Burton Snowboards and her work founding the European Burton sector in Innsbruck, but she also created a unique program called Women’s Leadership Initiative at Burton. Outdoor Retailer Trade Show and the Outdoor Industries Women’s Coalition (OIWC) have confirmed […]

Vans Triple Crown of Surfing Goes Off in Life-Threatening Conditions as 2nd Event in 3-Part Series Gets Underway, Plus Carissa Moore vs. Sunny Garcia

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Epic surf conditions at Sunset Beach, Oahu, bring out amazing scores and performances. Photos courtesy of ASP/Cestari. After one of the longest waiting periods for good surf in the history of the Vans Triple Crown of Surfing for the first event, the Reef Hawaiian Pro, the 2nd event, Vans World Cup, has launched in intense […]

Sundance Film Festival Takes on London with Kick-off to Feature Robert Redford, T Bone Burnett, and Nick Hornby

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The Sundance Film Festival moves international starting with a first-ever music and film festival version of the legendary Utah festival (January 19-29, 2012) to take place April 26-29, 2012. Known for being the launching pad for indie films and documentaries, including Stacey Peralta’s Dogtown and the Z-Boys, Blue Valentine, sex, lies and videotape, plus scores […]

China Gets Its First Taste of Professional Surfing as the Swatch Girls Pro Launches

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Although women’s pro surfing has had a hard time with sponsors and events, one good thing is a new event in China for the world’s best longboarders, and opening the door for the sport to a massive new audience.

Warped Tour 2012 Dates Announced–Music Tour Season Kick-off for 2012

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In it’s earliest announcement ever, the Warped Tour has announced their schedule of dates for 2012. Sponsors, musicians, and fans starting to make plans.