Category: Sponsorship

Coke’s Move to the Beat Olympic Campaign Hopes to Draw Youth Culture To London Games 2012

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Taking sounds of 5 Olympic athletes at sport, Grammy winner Mark Ronson and Katy B are chosen to fuse Olympics with youth. But there are flaws in the masterly planned and expensive campaign.

Mayhem Fest Kicks-off Attracting Metal Core Fans, Hard Rock, with Headliners Disturbed, Godsmack, and Megadeth -Here’s What Went Down

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Metal fans flocked to San Bernardino, CA for the kick-off of America’s hardest rock tour of the summer, plus Metal Mulisha performances and commentator Full Metal Jackie.

Warped Tour Launches Its 17th Summer Featuring a Broad Range of Music, Sponsorship Interaction, and a Massive Following of Fan-Here’s What Happened

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Launch dates in Texas were big with 49,500 fans over the 1st three days to see bands such as Go Radio, 3OH3!, Bad Rabbits, Less Than Jake, and take-part in the festival.

Skateboard Culture’s Public Domaine Show in Paris at La Gaite Lyrique Brings Art, Video, Pros, Music, Lifestyle to the City

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With a series of events and exhibitions, the relatively new space La Gaite Lyrique is bringing global skate culture to the forefront in Europe.

Pro Surfer Andy Iron’s Autopsy Results Reveal Death Due to Heart Attack and Drugs

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The delayed results of the untimely death of Andy Irons have raised considerable concern in the surfing industry. Now, different autopsies reveal a dark kept secret in the world of pro surfing.

X Games Axes Women’s Vert Skateboarding for Summer Game-Ripple Effects of Disappoint Grows

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X Games boosts its moto events, but axes one of the few events left for women competitors, and their best event at that. From Tony Hawk to Lyn-Z Adams, girl shredders to supporters around the world -people are pissed.

Coachella Announces Expanding to Two Weekends in 2012

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In an effort to accommodate more fans, Coachella, arguably one of the top music festivals in the world, is doing it twice, back-to-back.

Parkour and Freerunning on the Rise Among American Youth Culture -California Opens First Dedicated Facility, Tempest Freerunning Academy

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The art of getting from one place to another has never been so cool. Here’s another new urban sport on the rise, with a lifestyle borrowed from many, yet completely unique in its mash-up.