Taking sounds of 5 Olympic athletes at sport, Grammy winner Mark Ronson and Katy B are chosen to fuse Olympics with youth. But there are flaws in the masterly planned and expensive campaign.
Coke’s Move to the Beat Olympic Campaign Hopes to Draw Youth Culture To London Games 2012
What’s the ONE Best Thing a Sponsor Can Do to Grab Your Attention? -Fresh Data from Label Networks’ Fall Youth Culture Study 2011
New data results from the Fall Youth Culture Study provide insights for planning 2012 sponsorship programs to reach today’s new youth culture markets.
Warped Tour Launches Its 17th Summer Featuring a Broad Range of Music, Sponsorship Interaction, and a Massive Following of Fan-Here’s What Happened
Launch dates in Texas were big with 49,500 fans over the 1st three days to see bands such as Go Radio, 3OH3!, Bad Rabbits, Less Than Jake, and take-part in the festival.
Bonnaroo 10 Year Anniversary Attracts 80,000 Fans, Summer Festival Fashion Styles, Top Musician-Florence and the Machine, Arcade Fire, Eminem, The Strokes
How a different world blossoms in 4-days as music, arts, cinema, and passionate attendees come together.
Skateboard Culture’s Public Domaine Show in Paris at La Gaite Lyrique Brings Art, Video, Pros, Music, Lifestyle to the City
With a series of events and exhibitions, the relatively new space La Gaite Lyrique is bringing global skate culture to the forefront in Europe.
Pro Surfer Andy Iron’s Autopsy Results Reveal Death Due to Heart Attack and Drugs
The delayed results of the untimely death of Andy Irons have raised considerable concern in the surfing industry. Now, different autopsies reveal a dark kept secret in the world of pro surfing.
X Games Axes Women’s Vert Skateboarding for Summer Game-Ripple Effects of Disappoint Grows
X Games boosts its moto events, but axes one of the few events left for women competitors, and their best event at that. From Tony Hawk to Lyn-Z Adams, girl shredders to supporters around the world -people are pissed.
Coachella Announces Expanding to Two Weekends in 2012
In an effort to accommodate more fans, Coachella, arguably one of the top music festivals in the world, is doing it twice, back-to-back.
Parkour and Freerunning on the Rise Among American Youth Culture -California Opens First Dedicated Facility, Tempest Freerunning Academy
The art of getting from one place to another has never been so cool. Here’s another new urban sport on the rise, with a lifestyle borrowed from many, yet completely unique in its mash-up.