Category: Sponsorship

Shark Attack Against Pro Surfer Mick Fanning Shuts-Down Jeffrey’s Bay Open Event in South Africa

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Shark attacks have been on the rise globally, and today, Sunday, July 19, 2015, another potentially gruesome situation took place against world pro surfer Mick Fanning. During the J-Bay Open, Stop No. 6 on the 2015 Samsung Galaxy World Surf League (WSL) Championship Tour (CT), the event was called off following a dramatic incident that […]

Katy Perry to Be the Featured Holiday Girl for H&M, Replacing Lady Gaga and Tony Bennett

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Fast-fashion retailer H&M is coming off another strong quarter with sales including increased by 14% in in June 2015 compared to the same month the previous year. They’ve also just announced that their new Holiday campaign will feature Katy Perry. Katy, who got a significant boost after being on the Vans Warped Tour years ago, […]

Agenda Trade Show Launches; Agenda and The Berrics Partner to Expand the Agenda Emerge Concept into Online Media Platform

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Agenda trade show kicks-off today July 9, 2015, in Long Beach, CA, bringing together the leaders in the industries of streetwear apparel, footwear, action sports inspired fashion, urbanwear, skate, and accessories. This is the show that starts the next round of fashion trade shows coming through, and is one of the most popular shows for […]

Nike Changes, Growth in Athleisure, Extensions into Action Sports, Release of Paul Rodriquez Model, and More

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There’s a lot of interesting news coming from Nike these days, starting with the announcement that co-founder and Chairman Phil Knight plans to step down and is hoping for Mark Parker, CEO, to replace him. This came on the heels of their latest financial news that its annual profits rose 22% to $3.27 billion, and […]

World’s Best Female Surfers to Descend on Huntington Beach, CA at the 2015 World Surf League Samsung Galaxy Women’s Championship Tour, the Vans US Open of Surfing, Plus What to Expect at the Event

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The sixth stop on the 2015 World Surf League (WSL) Samsung Galaxy Women’s Championship Tour (CT), the Vans US Open of Surfing, will welcome back the world’s best female surfers from July 27 through August 2, 2015. The high-performance beach breaks of Huntington Beach will serve as a midway point in the exciting hunt for […]

It’s Not Dead Festival Featuring 35 of Punk and Ska’s Biggest Bands Including Bad Religion, Pennywise, Descendents, NOFX, Plus Top Skaters, BMX, Art Exhibition, Co-Produced by Warped Tour Founder Kevin Lyman Slated for October

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Punk rockers, skaters, and artists now have another festival to celebrate: It’s Not Dead Festival has been announced which will feature 35 bands on three stages including The Vandals, 7 Seconds, Bouncing Souls, Bad Religion, Pennywise, Descendents, Anti-Flag, Fishbone, H20, Goldfinger, Reel Big Fish, Less Than Jake, and others. It’s Not Dead takes place at […]

Go Skateboarding Day June 21 Brings Out New Ideas for Uniting the World—Here’s the DC Plan

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World Skateboarding Day often energizes brands and skaters with excellent new ideas for bringing out the stoke of board sports through new ways of connection across the globe. Specifically, we wanted to point out what DC plans to do for Go Skateboarding Day in June 21, 2015. They are planning a Global Skate Jam! which […]

San Francisco Unanimously Passes Nation’s First Soda Warning Label, Advertising Moratorium, and What this Means for Coca-Cola

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On June 9, 2015, the California Center for Public Health Advocacy was able to push through in San Francisco the nation’s first Soda Warning Label and advertising moratorium on surgary soft drinks. “By requiring a health warning on all sugary drink advertising and restricting marketing of the same on public property, San Francisco has become […]

Camp Woodward Spreads the Love of Action Sports By Partnering with All Inclusive Collection to Open 2 New Camps in Mexico and Dominican Republic

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Camp Woodward is highly regarded as one of the best places for young people to go to camp and learn action sports and lifestyle skills such as digital media. This week, they’ve announced a partnership with All Inclusive Collection to debut 2 new camps in 2016 at Hard Rock Riviera Maya and Hard Rock Hotel […]

Ticket To Ride Pro Snowboarding and World Snowboard Federation Assemble, Create Plans for Yabuli, China, Oslo X Games, and New President

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At their General Assemblies in Vienna on May 29-30, 2015, the World Snowboard Federation and TTR Pro Snowboarding made important decisions to further foster the development of competitive snowboarding. In a move to close ranks the ownership of TTR and the World Snowboard Tour will develop from events-only to include nations and riders. Representatives of […]