Big wave season is getting underway in Hawaii as noted by the highly anticipated announcement of this year’s invitees to the 30th annual Quiksilver in Memory of Eddie Aikau event at Waimea Bay, on the North Shore. This winter, big wave riding celebrates a special milestone with the 30th annual Quiksilver in Memory of Eddie […]
It is during these upcoming events on the massive winter waves of Hawaii that the Associate of Surfing Professionals Men’s and Women’s surfing world champions will be decided. The Vans Triple Crown of Surfing – a prestigious three-event showcase series that features the world’s top ranked professionals on the North Shore of Oahu, Hawaii – […]
Significant changes are again underway at Quiksilver. This time it’s with the executive leaders. On October 14, 2014, Quiksilver announced that Bob McKnight, co-founder and senior executive, would be retiring as of October 31, and Andy Moony would be the new CEO and Pierre Agnes would become President. Quiksilver has been dealing with economic challenges […]
Our presentation at SXSW Eco is upon us! Monday, Austin, TX. Label Networks presents their 3rd Annual Sustainability and Youth Culture Study 2014, expanding from the years before featuring greater depth of consumer insights on youth trends towards sustainability, eco-friendly fashion and footwear buying habits, sustainability preferences, trends and actions towards sustainability, feelings about the […]
Fresh research and analysis released today from Label Networks’ 14th Fall Youth Culture Study 2014 reveals the massive shifts in effective digital entertainment, communication patterns, advertising, and marketing among 13-25-year-olds across the United States. “With the significant shifts in entertainment preferences, YouTube, TV, social networks, and mobile phone culture, this Study unveils the differences in […]
On Friday, September 12, 2014, the Association of Surfing Professionals (ASP) announced that it would be changing it’s name in 2015 to the World Surf League. This is among the latest string of changes in the past 2 years. In a letter to the surfing community, CEO Paul Speaker explains that the change is happening […]
Surfing World Champion Kelly Slater has named his new apparel brand with Kering, “Outerknown.” Similar to trends we’re seeing in youth culture markets when it comes to fashion preferences, Slater is also going to bring sustainability into the brand’s DNA. After parting with Quiksilver last April and ending a 23-year-relationship, it makes sense that Slater […]
The World of X Games is a series that features a variety of action sports athletes, including those that have competed in previous X Games and others. This weekend, Saturday, July 26, 2014, at 3 p.m. EST on ABC, the World of X Games will feature top female athletes driving the progression of action sports. […]
There’s another new nutrition drink on the market and this time, it’s coming from surfing’s kingpin, Kelly Slater. Called Purps (rhymes with burps), the packaging fonts and website are in purple, illustrating four different sized bottles/shots of beverage choices. Slater is among the brand’s founders, along with scientist Dr. Chris Schaumburg, and designer PM Tenore. […]
VF Corporation released their Q2 financials today and the Outdoor and Action Sports segment of the conglomerate is leading the way. Overall, revenues were up 8% to $2.4 billion, with Outdoor and Action Sports up 16% overall. This included and 11% increase in The North Face® brand revenues, a 21% increase in Vans® brand revenues, […]