David Beckham launches swimwear collection with H&M.

Ever since David Beckham’s Bodywear launch for H&M in 2012, there’s been increased demand for more from the collaboration. Now, going head-to-head with other swimwear brands, and board short manufacturers, H&M has announced the debut of the David Beckham swimwear collection scheduled to hit stores on Thursday, May 22, 2014.

For the kick-off, David Beckham hosted an exclusive rooftop pool party on May 14 in East London with guests including Ellie Goulding, One Direction’s Liam Payne and Niall Horan and Aaron Paul.

The focus of the David Beckham swimwear collection is on fit, performance, and comfort and offers a fresh update on classic masculine style. The range of styles include boardshorts, swim shorts, and trunks.

H&M also released  April sales results which have  increased by 17 percent in local currencies compared to the same month last year.

The total number of stores is now 3,246 on 30 April 2014 versus 2,881 on 30 April 2013.

David Beckham with Eliza Doolittle at the swimwear collaboration with H&M launch party in East London.