Tag: collaborations

H&M’s Collaboration with Balmain Showcases the Success of Hi-Low Masstige Fashion Trends and Why They Work

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H&M’s new collaboration with Balmain started off with a bang in New York City on Tuesday, October 20, 2015, as the night brought together fashion industry heavyweights, music icons, and pop culture leaders. A dance crew hyped the crowd for a runway show featuring some of the hottest models in the industry right now. “Tonight […]

Rhianna Brought On Board Stance as Contributing Creative Director for the Growing Sock Brand

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Rhianna has been brought on board the booming sock company Stance in a 3-year deal as a contributing creative director. Yesterday, the company launched two of Rhianna’s designs on their site, with the full Rhianna/Stance collection coming out this Fall which will include 18 styles including a thigh-high style—a first for Stance and probably a […]

Target Cuts Thousands of Jobs, Pushes Online Initiatives, Moves Towards an Amazon-like Direction

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Target lost its cheap chic cache a couple of years ago, especially among youth culture shoppers. As our data has shown, Target used to be an important location for shopping for inexpensive fashion. The masstige collaborations were impressive, and the mix of items for sale including personal electronics, music, and beauty, made Target a fairly […]

David Beckham X H&M Launch Swimwear Collection Including Board Shorts; Plus April Sales Up 17%

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Ever since David Beckham’s Bodywear launch for H&M in 2012, there’s been increased demand for more from the collaboration. Now, going head-to-head with other swimwear brands, and board short manufacturers, H&M has announced the debut of the David Beckham swimwear collection scheduled to hit stores on Thursday, May 22, 2014. For the kick-off, David Beckham […]

H&M Announces at Coachella Next Designer Collab with Alexander Wang; Plus Release of Sustainability Report

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In their 5th year as a sponsor of the Coachella Music and Arts Festival, H&M has had a busy week already. But yesterday, at Coachella, they announced their next designer collaboration with Alexander Wang, and the release of their latest Sustainability Report from 2013. In terms of the collaboration, this partnership marks the first time […]

Dr. Marten’s X Pendleton Bring Brit Punk and Americana Together

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It’s no wonder that this latest collaboration has been turning heads in streetwear circles and the blogasphere. The British iconic punk rock boot, Dr. Marten’s latest collaboration with the ultimate Americana brand Woolen Mills Pendleton with a Native-American inspired fabric, is a hot item for guys and girls this winter. While we don’t usually report […]

Sperry Topsider’s Project by the Sea Incorporates Art, Fashion, Street-Level Outreach for the Heritage Boating Brand

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Heritage brand Sperry Topsider, known as the quintessential prep boating shoe for the upper class, is once again in vogue thanks to the growing movement of Americana and heritage trends. In an interesting shift for the brand, they’ve launched a new artistic and philanthropic marketing campaign called “The Sea Project” which starts with an art […]

Project/reed Installation at S.L.A.T.E. Delivers Snapshop of Most Coveted Collabs in Street Culture

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Project and S.L.A.T.E. fashion trade shows August 20-24 in Las Vegas also offered a variety of inspiring installations and creative areas where attendees could pick up on why certain trends were blossoming compared with others and where the inspirations were originating. From the perspective of youth culture and street, one such prolific area was the […]

Quiksilver X NBA: Boardshorts Collab Multi-Year Merch Deal

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Crossover industry collaborations continue to increase as the fashion industry struggles with the current economic climate. In yet the latest somewhat perplexing deal is Quiksilver’s collab with the NBA in a multi-year merchandising partnership to create a line of NBA-branded boardshorts. The initial collection this summer features the Los Angeles Lakers, Boston Celtics, Chicago Bulls, […]

Streetwear and Urban Contemporary Fall Jackets Bring Mix of Camo, Wool, Multi-Dimensional Patterns, and Retro Re-Makes of the Classic Denim

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This Fall, expect a wide spectrum of genres particularly in the United States, when it comes to streetwear and urban contemporary outerwear, especially jackets. In higher-end streetwear (what Bread and Butter types call “urbanwear” which in our American eyes would be mistaken for say, Fubu, and why no one here dares call cutting-edge brands like […]