In a recent collaboration with producer, DJ Diplo, K-Swiss is attempting a new campaign that calls in young entrepreneurs to help them rebuild the brands from design to marketing, advertising, social media promotion, and various creative endeavors. This is another interesting example of figuring out ways to bring in the consumer into the process of […]
American Apparel Saga Update: Dov Charney Gains Stocks, Standard General In Greater Control
Former CEO and founder of American Apparel, Dov Charney has new strategies towards getting his brand back after being ousted by his board on June 18, 2014. First, just 2 weeks after getting pushed out, Charney borrowed $20 million from Standard General to move his ownership from 27% to 43%. At the time, Randy Katz, […]
David Beckham X H&M Launch Swimwear Collection Including Board Shorts; Plus April Sales Up 17%
Ever since David Beckham’s Bodywear launch for H&M in 2012, there’s been increased demand for more from the collaboration. Now, going head-to-head with other swimwear brands, and board short manufacturers, H&M has announced the debut of the David Beckham swimwear collection scheduled to hit stores on Thursday, May 22, 2014. For the kick-off, David Beckham […]
Music-Inspired Fashion Trends from Street, MAGIC, Project Showcase Forward-Thinking Designs for Youth Culture 2012
From Tripp NYC to T.U.K. footwear and an English Beat themed fashion runway show, MAGIC, Project, and Street delivered inspired collections from this important subculture.
The Association of Surfing Professionals’ Board of Directors Meeting Reveals New Changes in Professional Surfing, Including Increases in Prize Money -Yet Still Discrepancy for Women
When the ASP speaks, more than just pro surfers listen. Sponsors, advertisers, entertainment companies, even the IOC are interested in what the leading governing body has to say about the future of the sport.
Snow Industries of America (SIA) Trade Show Appears Recession-Proof, But Does the Industry Have its Head in the Snow?
Board graphics ruled, science in outwear is now the norm, and bindings are finally looking cool. That’s just a start.