Just after investing in Firewire and sustainable surfboards, and the launch of his sustainably driven apparel brand Outerknown, Kelly Slater has partnered with PBteen to design a sustainably driven furniture collection of 40 pieces for teens due out in April, 2015.
“I’m really excited to be working with PBteen on this project,” said Slater. “While they’re not part of the endemic surf market, I’m honored that PBteen has seen me as someone who can help a broader audience understand the need to use recycled, repurposed and organic materials.”
The line includes furniture built with FSC certified wood, organic cotton bedding and rugs constructed of recycled fabrics.
The Kelly Slater for PBteen collection will launch on PBteen.com in early April 2015. Global conservation is a focal point of the capsule collection, and Slater says that in collaborating with PBteen, they are shooting for a subtle and natural feel.
Sandra Stangl, President, of Pottery Barn Brands added, “As a mother with two teen-aged kids who are avid surfers, I have seen the rise of the surf lifestyle up close and feel this is not just a trend, but a movement that is here to stay.”
As we’ve noted in our 3rd Annual Sustainability and the State of the Future Youth Culture Study 2014, sustainability in fashion is becoming a key pillar for youth consumers today.