After the success of the Nike iPod collaboration whereby runners could insert a Nike sensor into the footbed of their (Nike) sneaker and set up a Nike tracking system on their iPod along with “booster” music for that last mile” they’ve taken running to the community level with the Nike Sportsband. Instead of listening to how you’re doing when you’re running, the Sportsband allows you to see how you’re doing with a digital display mechanism.
While this isn’t necessarily original (think heartband monitors), the cool thing is that you can journal your run afterwards by taking out the USB memory stick in the Nike Sportsband and download your running data into your computer at Nikeplus.com. Here, it shows illustrated graphs on how well (or badly) you ran, how to set goals (and how far off you may be from them), and options to join a community of other Nike runners globally to discuss your running, plan competitions, races, or as Nike puts it, “Trash Talk.” (Obviously, there’s the potential for the Nikeplus.com community to turn into a runners dating service.)
Of course Nike is among the leaders in pushing sports and technology collaborations to new levels of multi-experiential platforms, even with a sport as solo as running, however at Label Networks, we can’t help but wonder how cool this technology would be, if say, you could drop a sensor into your snowboard boot (or skate shoe) and track your halfpipe session to recall later during your apr?s drink and visualize your latest moves in the pipe -and of course “set goals” for improvement, but more importantly, share your tricks with snowboarding buddies in Sweden, Iceland, Chile, and Japan. Then, cut-n-paste the graphs (out of Nikeplus.com) of your own skills and experiences and compare those with pros -like an interactive video game -which you then edit into your own blog and collaged YouTube flick, complete with your own music mash-up which you then post on your MySpace page. (You heard it first here.)